Digital Marketing Manager

Key Responsibilities

• **Search Engine Optimization (SEO):** Plan and execute on\-page, off\-page, and technical SEO strategies to improve website rankings and organic traffic.
• **Google Ads:** Create, manage, and optimize Google Search, Display, Shopping, and remarketing campaigns to maximize ROI.
• **Meta Ads:** Manage Facebook and Instagram advertising campaigns, including audience targeting, retargeting, creative testing, and budget optimization.
• **Website Management:** Manage and maintain Shopify and WordPress websites, including content updates, landing pages, product listings, and basic website optimization.
• **Campaign Strategy:** Develop and implement digital marketing strategies aligned with business objectives.
• **Analytics and Reporting:** Track and analyze campaign performance using Google Analytics 4 (GA4\), Google Search Console, Google Tag Manager, and advertising dashboards.
• **Conversion Rate Optimization:** Identify opportunities to improve landing pages, user experience, and conversion rates.
• **Keyword Research:** Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• **Content Marketing:** Coordinate SEO\-friendly content, website copy, blogs, and promotional campaigns.
• **Budget Management:** Plan and manage advertising budgets while monitoring cost per lead, cost per acquisition, and return on ad spend (ROAS).
• **Performance Reporting:** Prepare regular reports on traffic, rankings, leads, sales, and campaign performance.

Required Skills and Qualifications

• Minimum 3 years of experience in SEO.
• Minimum 3 years of experience managing Google Ads and Meta Ads campaigns.
• Minimum 3 years of experience working with Shopify and WordPress websites.
• Strong understanding of SEO tools, keyword research, and website optimization.
• Hands\-on experience with Google Analytics 4, Google Search Console, and conversion tracking.
• Knowledge of Facebook Pixel/Meta Pixel, Google Tag Manager, and remarketing strategies.
• Ability to analyze campaign data and make data\-driven decisions.
• Strong communication, project management, and problem\-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

Pay: ₹50,000\.00 \- ₹70,000\.00 per month

Application Question(s)

• Are you comfortable working from 12:00 PM to 9:00 PM at our office in Netaji Subhash Place, Delhi?
• Do you have at least 3 years of hands\-on experience in Search Engine Optimization (SEO)?
• Do you have at least 3 years of hands\-on experience in managing Google Ads campaigns?
• Do you have at least 3 years of hands\-on experience in managing Meta Ads (Facebook and Instagram Ads) campaigns?
• Do you have at least 3 years of hands\-on experience managing WordPress and Shopify websites?
• Do you have hands\-on experience with Google Tag Manager (GTM), including conversion tracking and tag setup?
• Do you have experience managing or leading a digital marketing team?
• What is your current salary (CTC) and Expected per annum? Please mention the amount in INR.
• How many years of total professional experience do you have in digital marketing?
• How many years of experience do you have in managing or leading a digital marketing team?

Work Location: In person