Job Description – Digital Marketing Manager
Company**: Eurotech Assessment and Certification Services Pvt. Ltd.**
Position**: Digital Marketing Manager**
Location: Ghaziabad Office / Remote
Employment Type: Full\-Time \| Permanent
Experience Required: 2–3 Years
Eurotech Assessment and Certification Services Pvt. Ltd. is a leading Testing, Inspection, and Certification (TIC) company established in 2008\. The company provides:
- ISO Management System Certifications
- CE Marking Services
- Product Certifications (ATEX, PED, TPED, GOST\-R, etc.)
- US FDA Consulting Services
- Professional Training Programs
- AWS Certified Welding Inspector (CWI) Training
Eurotech serves clients across India, the Middle East, the United Kingdom, and North America in industries such as medical devices, manufacturing, oil \& gas, construction, electronics, and renewable energy.
We are seeking a highly motivated and results\-driven **Digital Marketing Manager** to lead and execute Eurotech’s digital marketing initiatives. The ideal candidate will take ownership of Google Ads, SEO/AEO, LinkedIn Marketing, and Analytics to increase brand visibility, generate qualified leads, and improve online performance.
This is a hands\-on execution role requiring strong analytical skills, digital marketing expertise, and familiarity with AI\-driven marketing trends.
- *Key Responsibilities**
- *1\. Google Ads Management**
* Plan, create, and manage Google Search campaigns for
- ISO Certification Services
- AWS CWI Training Programs
- CE Marking Services
- Conduct keyword research and campaign structuring.
- Develop compelling ad copy and extensions.
- Collaborate with technical teams to create high\-converting landing pages.
- Optimize campaign performance through:
- Bid management
- Audience targeting
- Ad testing
- Budget allocation
- Monitor Cost per Lead (CPL), Cost per Acquisition (CPA), and ROI.
- Generate qualified leads and improve conversion rates.
- *2\. SEO \& AEO (Answer Engine Optimization)**
- Develop and execute SEO strategies to improve organic rankings.
- Conduct keyword research and competitor analysis.
- Create and optimize content targeting commercial\-intent keywords.
- Implement technical SEO best practices including:
- Meta tags
- Internal linking
- Structured data
- Page speed optimization
- Monitor Google Search Console and resolve indexing issues.
- Build location\-based and industry\-specific landing pages.
- Optimize content visibility for AI\-powered search platforms such as:
- ChatGPT
- Gemini
- Claude
- *3\. LinkedIn Marketing**
- Manage and grow Eurotech’s LinkedIn presence.
- Create engaging content for:
- Quality Managers
- HSE Professionals
- Procurement Managers
- Manufacturing Leaders
- Welding Professionals
- Develop content calendars and posting strategies.
- Run LinkedIn Sponsored Content campaigns.
- Increase audience engagement, followers, and lead generation.
- *4\. Analytics \& Reporting**
- Configure and manage Google Analytics 4 (GA4\).
- Implement conversion tracking for:
- Website forms
- Phone calls
- WhatsApp inquiries
- Build dashboards and reports using Looker Studio.
- Analyze channel performance and marketing effectiveness.
- Present actionable insights and recommendations to management.
- *Required Qualifications**
- *Education**
- Bachelor's Degree in Marketing, Business Administration, Communications, Digital Marketing, or related field.
- 2–3 years of hands\-on digital marketing experience.
- Proven experience managing Google Ads campaigns independently.
- Experience in SEO and content optimization.
- Experience handling LinkedIn marketing for B2B businesses.
- Strong understanding of analytics and conversion tracking.
- *Required SkillsDigital Marketing**
- Google Ads
- SEO
- AEO (Answer Engine Optimization)
- LinkedIn Marketing
- Lead Generation
- Landing Page Optimization
- Google Analytics 4 (GA4\)
- Looker Studio
- Conversion Tracking
- Campaign Performance Analysis
- *AI \& Marketing Technology**
- ChatGPT
- Claude
- Gemini
- AI\-assisted content and research tools
- Strong written and verbal communication skills.
- Ability to translate technical services into compelling marketing content.
- Hybrid Work Environment
- High Ownership and Decision\-Making Authority
- Access to Premium Marketing Tools and Subscriptions
- Direct Collaboration with Industry Experts
- Opportunity to Build and Scale the Marketing Function
- Professional Growth in International B2B Markets
Pay: ₹20,000\.00 \- ₹45,000\.00 per month
Work Location: In person