- *Digital Marketing Manager – EdTech \| Delhi EduSkills \| Noida**
Delhi Eduskills is a one\-stop\-solution making course and university selection easy for students or working professionals looking to pursue online undergraduate (UG) and postgraduate (PG) courses in India Launched in 2013, Delhi Eduskills is a repository of reliable and authentic information for over 50\+ institutions, 40 plus courses and has a registered data base of more than 1\+ million students since its inception. We offer specific information for students interested in UG/PG courses and colleges across the most popular educational streams – Management; Banking \& Finance; Information Technology, Mass Communication, and Health Care.
- *Role Summary** We are looking for a hands\-on, results\-driven **Digital Marketing Manager** to own and lead our entire digital presence — with a strong focus on **organic growth, lead generation, SEO, content, and social media.** You will also be responsible for building and managing the digital marketing team from the ground up.
- Drive organic lead generation through SEO, content marketing, and social media campaigns
- Develop and execute platform\-specific strategies across Instagram, LinkedIn, Facebook \& YouTube and other platforms
- Own end\-to\-end SEO — keyword research, on\-page, off\-page \& technical SEO
- Create and manage a content calendar — blogs, landing pages, emailers \& social posts
- Build, hire, train and manage the digital marketing team
- Track performance via Google Analytics, Search Console \& Meta Business Suite
- Ideate and implement new organic growth initiatives relevant to EdTech \& student audience
Report weekly/monthly performance metrics to Senior Management
- Use AI tools (ChatGPT, Jasper, Copy.ai) for content creation, ad copy \& campaign ideation at scale
- Leverage AI for social scheduling, creatives, WhatsApp automation \& lead capture via chatbots
- *GEO — Generative Engine Optimisation**
- Optimise brand visibility on AI search platforms — ChatGPT, Google Gemini, Copilot \& Perplexity AI
- Ensure Delhi EduSkills appears when students search for online UG/PG admissions on AI engines
- Build citation\-worthy, structured content strategy to stay ahead of evolving AI search behaviour
- **What We're Looking For**
- 3–5 years of digital marketing experience with 1–2 years in a lead/managerial role
- Strong hands\-on knowledge of SEO, content, social media \& AI marketing tools
- Knowledge of GEO and AI\-driven search optimisation — preferred \& highly valued
- Prior EdTech or education industry experience preferred
- Creative, data\-driven and self\-motivated with strong leadership skills
- *Location : Galaxy Blue Saphir Mall, Grater Noida West \| Bhutani Office Tower, Sector 32, Noida** \| **Joining:** Immediate **Apply:** hr@delhieduskills.com
- *Category \-Tools Tools**
SEO \- Ahrefs, SEMrush, Moz, Google Search Console, Screaming Frog
Analytics \- (GA4\), Meta Business Suite, LinkedIn Campaign Manager
AI \& Content \- ChatGPT, Jasper, Copy.ai, Surfer SEO, Frase.io
GEO \& AI Search \- Perplexity AI, Google Gemini, Microsoft Copilot, AIO (AI Overview Tracking)
Social \& Scheduling \- Buffer, Hootsuite, Publer
Creatives\- Canva AI, Adobe Firefly
Automation \- WhatsApp Business API, ManyChat, Zapier
CMS \- WordPress, Webflow
Pay: ₹40,000\.00 \- ₹90,000\.00 per month
Work Location: In person