Digital Marketing Manager

• *Senior Digital Marketing Specialist**

• *Experience:** 7\+ Years
• *Job Type:** Full\-Time
• *Department:** Digital Marketing

Job Summary

We are looking for a **Senior Digital Marketing Specialist** with 7\+ years of hands\-on experience to develop, execute, and optimize digital marketing strategies that drive brand awareness, website traffic, qualified leads, and business growth.

The ideal candidate should have strong expertise in **SEO, Google Ads, Meta Ads, social media marketing, content marketing, analytics, and lead generation**, along with a data\-driven approach to campaign optimization.

Key Responsibilities

• Develop and execute end\-to\-end digital marketing strategies aligned with business goals.
• Plan, manage, and optimize **Google Ads, Meta Ads, LinkedIn Ads**, and other paid campaigns.
• Drive organic growth through **SEO, keyword research, on\-page/off\-page optimization, and content strategies**.
• Manage social media marketing activities and improve engagement, reach, and brand visibility.
• Develop and execute lead\-generation campaigns across relevant digital channels.
• Monitor campaign performance, budgets, conversions, CPL, ROI, and other key marketing metrics.
• Conduct competitor, market, keyword, and audience research to identify new growth opportunities.
• Work closely with the **content, design, SEO, and sales teams** to execute integrated campaigns.
• Analyze website and campaign performance using **Google Analytics, Google Search Console, and other analytics/reporting tools**.
• Prepare regular performance reports and provide actionable insights for improvement.
• Stay updated with the latest digital marketing trends, algorithm updates, advertising platforms, and **AI\-powered marketing tools**.

Required Skills \& Qualifications

• 7\+ years of professional experience in **Digital Marketing**.
• Strong hands\-on experience with **SEO, SEM, PPC, Social Media Marketing, and Lead Generation**.
• Proficiency in **Google Ads and Meta Ads Manager**.
• Good knowledge of **Google Analytics, Google Search Console, keyword research, and conversion tracking**.
• Strong analytical and problem\-solving skills.
• Ability to manage multiple campaigns and projects independently.
• Excellent communication and coordination skills.
• Strong understanding of digital marketing funnels and performance metrics.
• Knowledge of AI tools for content, research, analytics, and marketing automation is a plus.

Pay: ₹50,000\.00 \- ₹70,000\.00 per month

Benefits

• Health insurance
• Paid sick time
• Provident Fund

Ability to commute/relocate

• Nirman Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Experience

• SEO: 7 years (Required)

Language

• English (Required)

Location

• Nirman Nagar, Jaipur, Rajasthan (Required)

Shift availability

• Day Shift (Required)

Work Location: In person