Digital Marketing Manager

• *Job Description: Digital Marketing Manager**

• *Company:** Helett Enterprises LLP
• *Department:** Digital Marketing
• *Location:** Calicut, Kerala
• *Employment Type:** Full\-Time
• *Experience:** 2–4 Years Preferred

• *About the Role**

Helett Enterprises LLP is looking for a results\-driven Digital Marketing Manager to lead digital marketing activities, manage advertising campaigns, strengthen brand visibility, and drive online sales growth. The role involves developing marketing strategies, managing budgets, analyzing campaign performance, and supervising team members to achieve business objectives.

• *Key Responsibilities**

• *1\. Digital Marketing Strategy \& Planning**

• Develop and implement digital marketing strategies aligned with company objectives.
• Plan marketing campaigns, promotional activities, and monthly execution schedules.
• Identify growth opportunities through market research, competitor analysis, and customer insights.
• Allocate marketing budgets and monitor spending against business targets.

• *2\. Google Ads \& Performance Marketing**

• Lead Google Ads campaigns across Search, Display, YouTube, and Performance Max.
• Optimize bidding strategies, audience targeting, keywords, and ad creatives.
• Monitor CPC, CTR, conversion rates, CPA, ROAS, and overall campaign profitability.
• Implement conversion tracking and develop strategies to improve advertising efficiency.

• *3\. Meta Ads Management**

• Plan and manage Facebook and Instagram advertising campaigns.
• Develop acquisition, retargeting, and remarketing strategies.
• Oversee creative testing and audience segmentation to improve campaign results.
• Evaluate campaign performance and implement data\-driven improvements.

• *4\. Social Media \& Brand Management**

• Develop social media strategies for Instagram, Facebook, LinkedIn, and other relevant platforms.
• Oversee content calendars, promotional campaigns, reels, posts, and brand communication.
• Maintain consistency in brand identity, messaging, and content quality.
• Track engagement, reach, audience growth, and content effectiveness.

• *5\. Influencer Marketing \& Partnerships**

• Identify suitable influencers and content creators based on campaign objectives.
• Manage partnership negotiations, collaboration budgets, and campaign deliverables.
• Supervise product review campaigns, paid promotions, and barter collaborations.
• Evaluate influencer performance and measure campaign effectiveness.

• *6\. Shopify \& E\-commerce Growth**

• Oversee Shopify store updates, product listings, collections, and promotional pages.
• Coordinate website improvements to enhance user experience and conversion rates.
• Analyze website traffic, customer behavior, and product performance.
• Collaborate with relevant teams to improve online sales and customer acquisition.

• *7\. Analytics, Reporting \& Optimization**

• Monitor campaign performance using Google Ads, Meta Ads Manager, GA4, and other relevant tools.
• Prepare monthly marketing reports covering budgets, conversions, ROAS, and business outcomes.
• Analyze performance trends and recommend corrective actions.
• Ensure accurate campaign tracking through Google conversion tracking, Meta Pixel, and UTM parameters.

• *8\. Team Management \& Coordination**

• Lead, supervise, and mentor digital marketing team members.
• Assign responsibilities, establish priorities, and monitor project progress.
• Review campaign execution and ensure deadlines and quality standards are met.
• Coordinate with designers, video editors, external agencies, and other departments.
• Report marketing performance, challenges, and strategic recommendations to management.

• *Required Qualifications \& Skills**

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3–5 years of relevant digital marketing experience, preferably with team management responsibilities.
• Strong hands\-on expertise in Google Ads and Meta Ads Manager.
• Experience developing digital marketing strategies and managing advertising budgets.
• Working knowledge of social media marketing, influencer collaborations, and Shopify.
• Proficiency in GA4, conversion tracking, campaign analytics, and performance reporting.
• Strong analytical, leadership, communication, and decision\-making skills.
• Ability to manage multiple campaigns and deliver measurable business results.

• *Preferred Qualifications**

• Experience in e\-commerce, D2C, or consumer electronics businesses.
• Knowledge of SEO, conversion rate optimization (CRO), and landing page optimization.
• Experience managing marketing budgets and improving return on advertising spend.
• Familiarity with marketing automation, customer acquisition strategies, and online sales funnels.

• *Key Performance Indicators (KPIs)**

• Achievement of advertising targets, including ROAS, CPA, and conversion rates.
• Growth in website traffic, online sales, and customer acquisition.
• Improvement in social media engagement and brand visibility.
• Effectiveness of influencer campaigns and partnership investments.
• Efficient utilization of marketing budgets.
• Timely execution of marketing plans and promotional campaigns.
• Accuracy of performance reports and quality of strategic recommendations.
• Team productivity and achievement of departmental targets.

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Language

• English (Required)

Work Location: In person