Jploft Solutions Pvt. Ltd. seeks a Digital Marketing Manager with technical acumen in web and mobile app development. The role demands strong knowledge of on-page and off-page SEO, lead generation methodologies, and the ability to define digital strategies that meet client advertising goals. You will coordinate closely with creative, development, SEM, SEO, and SMO teams to execute projects. Responsibilities include structuring and strategizing PPC campaigns by researching keywords and crafting ad copy. You will also benchmark and monitor key metrics like Conversion Rate and Click-Through Rate for Google Ads accounts and must be proficient in executing SEO and Social Media Optimization campaigns across all relevant platforms, including attending client campaign review meetings.