Digital Marketing Manager

Mace combines construction expertise with consultancy to unlock potential in every person or project and redefine the boundaries of ambition. Our values shape the way we consult and define the people we want to join us on our journey.

• *The project:**

This role plays a key role in accelerating Mace Consult's digital growth agenda through data\-driven demand generation, marketing automation and conversion optimisation.

Responsible for maximising the commercial value of Mace Consult's digital ecosystem, with a particular focus on HubSpot, lead generation, customer journeys and marketing performance.

Works closely with the Head of Digital Marketing to translate strategic priorities into scalable growth programmes that increase engagement, improve conversion rates and support pipeline creation across global markets.

• *You’ll be responsible for:**

• *HubSpot Product Owner**

• Owns the day\-to\-day administration, optimisation and governance of HubSpot.
• This role would require minimum 5 years of experience in HubSpot.
• Designs and manages lead scoring models, workflows, automation and nurture programmes.
• Develops audience segmentation strategies to improve targeting and engagement.
• Continuously improves data quality, reporting and marketing automation effectiveness.
• Identifies opportunities to increase adoption and business value from HubSpot.

• *Demand Generation**

• Develops and executes digital demand generation campaigns aligned to business priorities.
• Partners with business partners and marketing teams to support sector, service line and account\-based marketing initiatives.
• Implements multi\-channel nurturing programmes that move audiences through the customer journey.
• Supports campaign planning, execution and optimisation to maximise lead generation outcomes.

Digital Analytics and Insight.

• Develops reporting frameworks that connect marketing activity to business outcomes.
• Provides actionable insight into campaign performance, lead generation and customer behaviour.
• Tracks and reports on key growth metrics and makes evidence\-based recommendations to improve performance.

• *AI and Marketing Automation**

• Leverages AI\-enabled tools to improve marketing effectiveness and productivity.
• Identifies opportunities to automate repetitive activities and enhance customer experiences.
• Introduces new approaches that improve campaign execution, insight generation and lead management.

• *You’ll need to have:**

• Bachelor's degree in a related field.
• Experience in the relevant field.

• *Our values**

• *Safety first \- Going home safe and well:** You will champion a safe, diverse and inclusive working environment, understanding the importance of wellbeing in your team and local health and safety rules or regulations of the work you’re involved with.

• *Client focus \- Deliver on our promise:** You will lead on the cost management services including estimating, procurement and cost planning, owning the quality of deliverables, strategic outcomes and building long term relationships with your clients.

• *Integrity \- Always do the right thing:** You will lead operations that are fiscally and ethically viable, influencing the achievement of business objectives that align with business and legislative compliance obligations.

• *Create opportunity \- For our people to excel:** You will mentor, coach, and develop teams, demonstrating effective leadership to ensure excellence in delivery against plans, championing a continuous improvement culture throughout all activities.

Mace is an inclusive employer and welcomes interest from a diverse range of candidates. Even if you feel you do not fulfil all the criteria, please apply as you may still be the best candidate for this role or another role within our organisation.

We are also open to discussing part time, flexible, and hybrid working options if suitable with\-in the role.

Please remember the Employee Referral Scheme and if there are any talented people you can recommend, just click the button and use the ‘Refer a friend’ feature found within the relevant job.

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