Digital Marketing Manager

• *Key Responsibilities**

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Manage SEO activities, including keyword research, on\-page and off\-page optimization, technical SEO coordination, and organic traffic growth.
• Plan and manage social media marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Drive lead generation, customer acquisition, and conversion optimization through performance marketing campaigns.
• Create and coordinate engaging content for websites, blogs, social media, email campaigns, and digital advertisements.
• Monitor campaign performance and analyze KPIs such as CTR, CPC, CPL, CPA, conversion rate, ROAS, and ROI.
• Use Google Analytics 4, Google Search Console, Google Tag Manager, and reporting dashboards to measure campaign effectiveness.
• Develop and execute email marketing, remarketing, and customer engagement campaigns.
• Manage digital marketing budgets and optimize spending to maximize campaign performance and ROI.
• Coordinate with internal teams, designers, content creators, sales teams, and external agencies to execute marketing initiatives.
• Conduct competitor analysis, market research, and audience research to identify growth opportunities.
• Prepare regular performance reports and provide actionable recommendations to improve results.
• Stay updated on digital marketing trends, platform updates, tools, and industry best practices.

• *Required Skills and Qualifications**

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4–5 years of hands\-on experience in digital marketing or performance marketing.
• Strong knowledge of Google Ads, Meta Ads Manager, SEO, SEM, and social media marketing.
• Experience with Google Analytics 4, Google Search Console, and Google Tag Manager.
• Understanding of conversion tracking, campaign attribution, landing page optimization, and A/B testing.
• Experience in lead generation, funnel optimization, and campaign budget management.
• Strong analytical, communication, project management, and problem\-solving skills.
• Ability to manage multiple campaigns, prioritize tasks, and meet deadlines.
• Proficiency in Excel or Google Sheets and digital marketing reporting tools.

• *Preferred Qualifications**

• Google Ads and Google Analytics certifications.
• Experience with marketing automation and CRM platforms.
• Knowledge of email marketing tools such as Mailchimp, HubSpot, or similar platforms.
• Experience in managing agencies, vendors, or junior marketing team members.
• A proven track record of improving leads, conversions, organic traffic, or advertising ROI.

Pay: ₹35,000\.00 \- ₹50,000\.00 per month

Work Location: In person