Digital Marketing Manager

• *Key Responsibilities:**

• **Campaign Management:** Plan, and optimize digital marketing campaigns in coordination with agencies (Google Ads, Meta Ads, etc.), ensuring compliance with regulatory norms.
• **Regulatory Compliance:** Stay updated on the latest local marketing laws and regulations, ensuring that all campaigns adhere to these guidelines.
• **Content Creation:** Write engaging ad copies, and other marketing materials that align with the brand’s voice, goals and government norms.
• **Social Media Platform:** Managing the official social media accounts (LinkedIn, Facebook, Instagram etc).
• **Website Management:** Work with the development agency to manage and update website content, ensuring it is optimized for both user experience and SEO while complying with legal and business requirements.
• **Creative Content Development:** Collaborate with the respective agencies / designers to develop creative content for campaigns, visuals, and digital assets.
• **Performance Tracking \& Reporting:** Monitor and analyze digital marketing campaigns, adjusting strategies as necessary to optimize performance and ROI and communicate the same with the agency. Provide regular reports on campaign effectiveness.
• **Local Market Insights:** Use local consumer insights to adjust digital marketing strategies and ensure campaigns resonate with the HNI audience.

• *Qualifications \& Skills:**

• **Experience:** Minimum 8 years of total experience \& 5 years in digital marketing with experience managing Google Ads, Meta Ads, SEO, content writing, and website management.
• **Skills:**
• Proficiency in understanding workings of **Google Ads, Meta Ads, SEO**, and other digital marketing platforms.
• Strong content writing and copywriting skills, with experience creating digital content (blogs, ad copy, and web content).
• Experience in managing website updates, collaborating with development teams for content optimization and design adjustments.
• Understanding of marketing regulations and compliance standards.
• Ability to handle multiple projects simultaneously while meeting deadlines.
• Fluency in English.
• Strong creative and strategic thinking skills.

Pay: ₹65,000\.00 \- ₹75,000\.00 per month

Experience

• Digital marketing: 3 years (Preferred)

Work Location: In person