Digital Marketing Manager

• *Job Responsibilities**

• Experience in Google Ads, Paid campaigns, social media campaigns and SEO activities.
• Develop and implement effective paid advertising strategies on Google Ads to drive targeted traffic and achieve conversion goals.
• Conduct thorough research and analysis to identify target audiences, keywords, and trending topics for effective ad campaigns.
• Create compelling ad copies and visuals that align with brand messaging and drive engagement.
• Optimize ad campaigns regularly to improve performance and maximize return on investment (ROI).
• Monitor and analyze key metrics, such as click\-through rates (CTR), conversion rates, and cost per acquisition (CPA), to identify opportunities for improvement.
• Stay up to date with industry trends and platform updates to leverage new advertising features and strategies.
• Collaborate with the content team to develop ad creatives and landing pages that effectively communicate product features and benefits.
• Track advertising budgets and ensure efficient allocation of funds across various platforms.
• Provide regular reports and insights on ad performance, including recommendations for optimization and future campaigns.
• Team handling experience.

Job Type: Full\-time

Pay: Up to ₹35,000\.00 per month

Ability to commute/relocate

• Ambalathara, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s)

• What is your Salary Expectation ?
• Do you have Notice Period ?

Education

• Bachelor's (Preferred)

Experience

• Digital Marketing: 4 years (Preferred)

License/Certification

• Digital Marketing Certification (Preferred)

Work Location: In person