Digital Marketing Manager

• *Key Responsibilities :**

• Develop and execute 360° digital marketing strategies aligned with business objectives.
• Plan and manage SEO, AEO, GEO, Google Ads (PPC), Meta Ads, LinkedIn Ads, email marketing, content marketing, social media, and remarketing campaigns.
• Drive inbound lead generation and optimize marketing funnels to improve conversion rates.
• Manage website performance, landing pages, blogs, and content marketing initiatives.
• Collaborate with sales, design, development, and content teams to execute integrated marketing campaigns.
• Manage marketing automation, CRM integrations, and lead nurturing workflows.
• Conduct competitor analysis, market research, and identify emerging digital marketing opportunities.

• *Required Skills :**

• Must have 03\+ years of digital marketing experience in an IT Services, Software Development, SaaS, or Mobile App Development company.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Strong expertise in SEO, AEO, GEO, PPC, Google Ads, Meta Ads, LinkedIn Ads, email marketing, content marketing, social media marketing, and marketing automation.
• Hands\-on experience with Google Analytics (GA4\), Google Search Console, Google Tag Manager, SEMrush, Ahrefs, HubSpot, Mailchimp, and CRM platforms.
• Strong understanding of B2B lead generation, demand generation, conversion optimization, and performance marketing.
• Excellent analytical, communication, leadership, and project management skills.

Work Location: Hybrid remote in Faridabad, Haryana