Digital Marketing Manager

Job Location : Mumbai

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize campaigns on Google Ads and Meta Ads
• Manage campaign budgets and improve ROAS, CTR, CAC, and conversions
• Test creatives, audiences, and ad funnels for better performance

Funnel \& Growth Marketing

• Build and optimize TOFU, MOFU, and BOFU marketing funnels
• Improve customer journey and conversion rates across channels
• Execute retargeting and engagement campaigns

Website \& Conversion Optimization

• Monitor website traffic, bounce rate, and conversion performance
• Coordinate with design/development teams for landing page improvements
• Conduct A/B testing for ads, CTAs, and landing pages

SEO \& Organic Marketing

• Perform keyword research and implement SEO strategies
• Improve website rankings and organic traffic using SEO tools
• Monitor performance through Google Search Console, Ahrefs, and SEMrush

CRM \& Retention Marketing

• Manage Email and WhatsApp marketing campaigns
• Create automation workflows and customer retention journeys
• Improve repeat purchase rate and customer lifetime value

Analytics \& Reporting

• Track campaign performance using GA4 and ad platforms
• Generate weekly/monthly reports with actionable insights
• Identify growth opportunities through data analysis

Requirements

• 3–5 years of experience in Digital or Performance Marketing
• Strong expertise in Google Ads \& Meta Ads
• Experience in eCommerce or D2C brands preferred
• Knowledge of GA4, Google Tag Manager, SEO tools, Shopify/WooCommerce
• Understanding of ROAS, CAC, LTV, attribution, and funnel metrics
• Excellent analytical and communication skills

Preferred Skills

• Google Ads / Meta Blueprint certifications
• Experience with Klaviyo, HubSpot, or WebEngage
• Understanding of CRO, UI/UX, and ad copywriting
• Ability to work in a fast\-paced environment

Pay: ₹40,000\.00 \- ₹58,000\.00 per month

Work Location: In person