### **Job Description**
We are looking for a highly skilled Digital Marketing Manager with deep expertise in both SEO and PPC to drive performance\-led growth. The ideal candidate will be responsible for planning, executing, and optimizing integrated digital campaigns across organic and paid channels. This role demands strong analytical thinking, hands\-on execution, and excellent communication skills to manage overseas clients, particularly from the North American (US) market.
### **Requirements**
Core Responsibilities (SEO \+ PPC Focus)
##### **SEO (Search Engine Optimization):**
- Lead end\-to\-end SEO strategy including on\-page, off\-page, and technical SEO.
- Conduct comprehensive keyword research, search intent mapping, and competitor benchmarking.
- Optimize website structure, metadata, internal linking, and content for improved rankings.
- Drive content strategy aligned with SEO goals (blogs, landing pages, pillar content).
- Manage off\-page SEO including high\-quality backlink building and outreach campaigns.
- Perform technical audits (site speed, crawl ability, indexing, schema, mobile optimization).
- Monitor rankings, organic traffic, and engagement metrics; implement continuous improvements.
- Stay updated with search engine algorithm updates and implement necessary changes.
##### **PPC (Performance Marketing):**
- Plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and Meta Ads.
- Manage Search, Display, Remarketing, and Performance Max campaigns.
- Conduct keyword bidding strategies, audience targeting, and budget allocation.
- Create high\-performing ad copies and oversee creative testing (A/B testing).
- Track and optimize key metrics such as CPC, CPA, CTR, ROAS, and Quality Score.
- Implement conversion tracking using Google Tag Manager, GA4, and other tracking tools.
- Continuously improve campaign performance through data\-driven insights.
- Manage and scale high\-budget campaigns to maximize ROI.
Integrated Marketing \& Analytics
- Align SEO and PPC strategies to maximize overall digital performance and lead generation.
- Optimize landing pages and funnels to improve conversion rates (CRO).
- Analyze data using tools like Google Analytics (GA4\), Search Console, and ad platforms.
- Prepare detailed performance reports and dashboards with actionable insights.
- Collaborate with content, design, and development teams for campaign execution.
Client Management (US / North America)
- Handle direct communication with overseas clients (primarily US\-based).
- Understand client goals, KPIs, and business objectives.
- Present strategies, campaign performance, and optimization plans.
- Participate in regular client calls, reviews, and strategic discussions.
Key Skills
- Advanced SEO (On\-page, Off\-page, Technical SEO)
- PPC / Paid Marketing (Google Ads, Meta Ads, Bing Ads)
- Keyword Research, Competitor Analysis \& Search Intent Mapping
- Google Analytics (GA4\), Google Tag Manager, Search Console
- Conversion Rate Optimization (CRO)
- Campaign Strategy, Budgeting \& ROI Management
- Strong Communication \& Client Handling (US Clients)
Required Candidate Profile
- 5–10 years of experience in Digital Marketing with strong hands\-on exposure to SEO \& PPC
- Proven track record of improving organic rankings and scaling paid campaigns
- Experience working with international clients, preferably North American markets
- Strong analytical mindset with data\-driven decision\-making ability
- Excellent verbal and written communication skills
- Ability to manage multiple campaigns and deadlines efficiently
Preferred Qualifications
- Google Ads Certification / SEO Certifications
- Experience with tools like SEMrush, Ahrefs, Screaming Frog
- Agency experience is highly preferred
What We’re Looking For
- A performance\-driven mindset with a focus on measurable outcomes
- Ability to balance long\-term SEO growth with short\-term PPC results
- Strong ownership, accountability, and problem\-solving approach
### **Benefits**
- *Location:** Kolkata
- *Experience:** 5–10 Years
#### **Job Information**
Date Opened**05 May 2026**
Job Type**Work From Office**
Employment Type**Full Time**
Work Experience**5\+ years**
City**Kolkata**
Country**India**
Department**Digital Marketing**