Digital Marketing Manager

We are looking for a results\-driven **Digital marketing manager** to join our growth marketing team. In this role, you will analyze, review, and implement changes to our websites so they are optimized for search engines. You will work closely with our content, development, and design teams to drive organic traffic growth and improve search rankings across major search engines.

• *Core Responsibilities**

• *Organic \& Local Search (SEO \& GMB)**

· Conduct extensive **keyword research** to find high\-value search terms.

· Optimize page titles, meta descriptions, headings, and internal linking structures.

· Monitor site health and resolve crawl ability, indexing, and **site speed** issues.

· Maintain and optimize **Google My Business (GMB)** profiles to maximize local map rankings.

· Manage local business citations, customer reviews, and weekly GMB posts.

• *Paid Advertising (Google \& Meta Ads)**

· Strategy, setup, and optimization of **Google Ads** campaigns (Search, Display, Performance Max).

· Design, target, and monitor **Meta Ads** (Facebook \& Instagram) for lead generation and conversions.

· Conduct continuous A/B testing on ad copies, creatives, and landing pages to lower Cost Per Acquisition (CPA).

· Manage ad budgets effectively to ensure a high Return on Ad Spend (ROAS).

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• *Direct Marketing \& Analytics**

· Plan and execute **WhatsApp marketing** automation campaigns, broadcasts, and customer retention workflows.

· Track daily marketing metrics including **organic traffic, ad spend, conversion rates, and ROI**.

· Build comprehensive performance dashboards using Google Looker Studio.

• *Required Skills \& Qualifications**

• *Requirement Category**

• *Description**

• *Experience**

1–3 years of proven experience in SEO or digital marketing.

• *SEO Tools**

Deep familiarity with **Google Search Console, GA4, Ahrefs, and SEMrush**.

• *Technical Basics**

Basic understanding of HTML, CSS, and content management systems like WordPress.

• *Analytics**

Strong analytical skills to turn raw data into actionable growth strategies.

• *Soft Skills**

Excellent communication skills to work cross\-functionally with web developers and writers.

• *Education Bachelor’s degree** in Marketing, Information Technology, Communications, Business, or a related field.

Pay: ₹14,000\.00 \- ₹60,000\.00 per month

Work Location: In person