Digital Marketing Manager

Hiring: Digital Marketing Manager – Pharmaceutical Division

• *Location:** Goa
• *Department:** Marketing \& Business Development
• *Experience:** 1–4 Years
• *Qualification:** MBA in Marketing, BBA, or relevant Digital Marketing qualification

Job Summary

We are looking for a Digital Marketing Manager to manage digital marketing activities for our pharmaceutical brands. The candidate will be responsible for improving online visibility, managing digital campaigns, generating business leads, and supporting product promotions and business growth.

Key Responsibilities

• Develop and execute digital marketing strategies for pharmaceutical products.
• Manage company social media platforms, including LinkedIn, Instagram, and Facebook.
• Plan and publish engaging digital content, promotional creatives, and campaign materials.
• Manage website content, SEO activities, and landing pages.
• Plan and execute Google Ads, Meta Ads, and other relevant digital campaigns.
• Generate and track qualified leads from distributors, stockists, and channel partners.
• Coordinate with sales and product teams to support product launches and business development.
• Assist in webinars, online product education, and healthcare professional engagement activities.
• Track campaign performance, website traffic, lead generation, and marketing ROI.
• Prepare monthly reports and recommend improvements based on campaign results.
• Ensure promotional content follows company approval processes and applicable pharmaceutical marketing regulations.

Required Skills

• Hands\-on experience in Google Ads, Meta Ads, SEO, and social media marketing.
• Knowledge of Google Analytics 4 and Google Search Console.
• Experience with Canva or similar creative tools.
• Strong communication, content planning, and coordination skills.
• Understanding of lead generation, campaign optimization, and performance reporting.
• Ability to coordinate with sales teams, designers, and external agencies.

Preferred Candidate Profile

• Candidates with pharmaceutical or healthcare digital marketing experience will be preferred.
• Experience in pharma brand promotions, product launches, distributor lead generation, or healthcare content will be an advantage.
• Should have a commercial mindset and the ability to connect digital marketing activities with business results.

Key Focus Areas

• Strengthen the company's digital presence.
• Improve website and social media performance.
• Generate qualified business leads and track conversions.
• Optimize marketing campaigns and prepare monthly performance reports.

• *Interested candidates can apply with their updated resume.**

Pay: ₹350,000\.00 \- ₹450,000\.00 per year

Work Location: In person