Digital Marketing Manager

• *Job Description – Digital Marketing Manager**

• *Organization:** Velammal Nexus
• *Department:** Marketing
• *Reporting To:** Correspondent
• *Location:** Mogappair

• *Position Overview**

The Digital Marketing Manager will own and scale Velammal Nexus’s digital presence to drive qualified admission leads, improve conversion efficiency, and strengthen brand visibility across platforms. The role combines strategy, performance marketing, analytics, and team/vendor management.

Key Responsibilities

• *1\. Digital Strategy \& Performance Marketing**

• Define annual and campaign\-wise digital marketing strategy aligned to admission targets.
• Plan and optimize paid campaigns (Google Ads, Meta, YouTube) with clear ROI ownership.
• Manage budgets, bidding strategies, creatives, landing pages, and A/B tests.

• *2\. Lead Generation \& Conversion**

• Drive high\-quality leads for admissions; improve CPL and conversion rates.
• Integrate and manage CRM/lead workflows with admissions teams.
• Track source\-wise performance and optimize funnels.

• *3\. Content, Social \& Website**

• Oversee content calendars for social platforms and website updates.
• Coordinate video, testimonials, campus showcases, and success stories.
• Ensure website performance, landing\-page UX, and SEO basics are optimized.

• *4\. Analytics \& Reporting**

• Own dashboards (GA4, Ads Managers, CRM).
• Prepare weekly/monthly MIS with insights and action plans.
• Ensure data accuracy, attribution, and compliance.

• *5\. Team \& Vendor Management**

• Lead internal executives and external agencies.
• Set KPIs, conduct reviews, and ensure SLA adherence.
• Coordinate with principals, admissions, and HR.

• *Qualifications \& Experience**

• Graduate/Postgraduate in Marketing, Management, or related field.
• 6–12 years of digital marketing experience; **education sector preferred**.
• Proven track record in paid performance marketing and lead conversion.

• *Skills \& Tools**

• Google Ads, Meta Ads, YouTube, GA4, Search Console
• CRM/lead tools (any)
• Strong analytical, communication, and stakeholder management skills

• *KPIs**

• Lead volume \& CPL
• Conversion rate \& ROI
• Campaign performance vs targets

Job Type: Full\-time

Pay: ₹40,000\.00 \- ₹50,000\.00 per month

Benefits

• Provident Fund

Application Question(s)

• Total years of digital marketing experience?
• Have you handled education\-sector lead generation (schools/colleges/ed\-tech)?

☐ Yes ☐ No

• Have you managed multi\-campus or multi\-location campaigns?

☐ Yes ☐ No

* Platforms you have directly managed (select all)

☐ Google Ads ☐ Meta (FB/Instagram) ☐ YouTube ☐ SEO ☐ Display

• Have you created MIS dashboards and presented insights to management?

☐ Yes ☐ No

• Have you overseen landing pages, A/B testing, and conversion optimization?

☐ Yes ☐ No

• Do you manage or coordinate social media content calendars and video creatives?

☐ Yes ☐ No

Work Location: In person