Required Skills

cssgoogle adshtmlsemseo

Job Description

*Job Type: Ful\-Time \| Experience: 1\+ Years \| Industry: IT Services / Digital Agency**

*About the Role**

ARA Web Technologies is looking for a strategic and data\-driven Digital Marketing Manager with extensive paid advertising expertise to lead our digital marketing initiatives. This role requires a minimum of 1 year of agency experience in digital marketing with a strong focus on paid media planning, execution, and optimization. You will oversee end\-to\-end digital marketing campaigns across multiple channels, managing substantial ad budgets while delivering measurable ROI for our clients. The successful candidate will combine analytical prowess with creative thinking to drive client success.

*Key Responsibilities**

Develop comprehensive digital marketing strategies incorporating SEO, SEM, social media, email, and display advertising
Plan, execute, and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, Video), Facebook/Instagram, LinkedIn, and programmatic platforms
Manage and optimize monthly ad budgets ranging from small business accounts to enterprise\- level spend
Conduct thorough keyword research, competitive analysis, and market research to inform campaign strategy
Build and optimize conversion funnels, landing pages, and user journeys for maximum ROI
Implement advanced tracking solutions including conversion pixels, UTM parameters, and event tracking
Analyze campaign data using Google Analytics 4, Google Tag Manager, and Looker Studio / Data Studio
Provide strategic recommendations based on data insights and industry benchmarks
Lead and mentor junior marketing team members, providing guidance on best practices
Present campaign performance reports, strategic recommendations, and QBRs to clients
Collaborate with cross\-functional teams including development, design, and content departments

*ARA Web Technologies — Career Opportunities**

*Required Qualifications**

Minimum 1 year of experience in digital marketing with a focus on paid advertising
At least 1 year of experience working in an IT agency or digital marketing agency environment
Proven track record of managing successful paid campaigns with demonstrable ROI
Google Ads Certification (Search and/or Display) is highly preferred
Strong proficiency in Google Analytics 4 and Google Tag Manager
Experience with campaign management across multiple advertising platforms simultaneously
Excellent analytical skills with the ability to interpret complex data sets
Strong project management and client communication abilities

*Preferred Skills**

Certifications: Google Ads, Google Analytics, Facebook Blueprint, HubSpot Inbound Marketing
Experience with marketing automation platforms (HubSpot, Marketo, Mailchimp)
Knowledge of programmatic advertising and DSP platforms
Experience with A/B testing tools (Optimizely, VWO, Google Optimize)
Understanding of HTML/CSS for landing page optimization and tag implementation
Experience managing enterprise\-level accounts and large advertising budgets
Familiarity with CRM systems and lead nurturing workflows