Digital Marketing Manager

The Digital Marketing Expert will be responsible for planning, executing, managing, and optimizing the organization's digital marketing activities to strengthen online presence, generate qualified leads, increase brand awareness, and drive business growth.

The role requires expertise in digital advertising, performance marketing, social media marketing, search engine optimization (SEO), content distribution, lead generation, and marketing analytics. The candidate will develop data\-driven marketing strategies, manage advertising campaigns, identify growth opportunities, and continuously improve campaign performance and return on investment (ROI).

The ideal candidate will combine technical digital marketing knowledge, analytical thinking, creativity, and a results\-oriented approach to deliver measurable marketing outcomes aligned with the company's business objectives.

Key Responsibilities1\. Digital Marketing Strategy \& Planning

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan campaigns to increase brand visibility, website traffic, lead generation, and customer acquisition.
• Identify suitable digital channels, target audiences, and campaign opportunities.
• Develop monthly and quarterly digital marketing plans, budgets, and execution schedules.
• Monitor industry trends and recommend strategies to improve online performance.

2\. Performance Marketing \& Paid Advertising

• Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Meta Ads and Google Ads.
• Develop campaign strategies for lead generation, website traffic, conversions, brand awareness, and sales.
• Conduct audience research, targeting, retargeting, and campaign segmentation.
• Manage advertising budgets effectively to maximize campaign performance and ROI.
• Monitor CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS, as applicable.
• Conduct A/B testing of creatives, ad copy, audiences, landing pages, and campaign formats.
• Identify underperforming campaigns and implement corrective actions.

3\. Social Media Marketing \& Management

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Plan and manage social media calendars in coordination with content and creative teams.
• Improve reach, engagement, follower growth, and brand visibility.
• Monitor social media trends, audience behaviour, competitor activities, and platform updates.
• Analyse social media performance and recommend improvements.
• Ensure social media activities support the company's brand positioning and business objectives.

4\. Search Engine Optimization (SEO)

• Develop and implement SEO strategies to improve website visibility and organic search rankings.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Optimize website pages, metadata, headings, internal links, and content.
• Identify technical SEO issues and coordinate with website developers for resolution.
• Monitor organic traffic, keyword rankings, indexing, and website performance using Google Search Console and other relevant tools.
• Identify opportunities for content optimization, link building, and organic growth.

5\. Lead Generation \& Conversion Optimization

• Develop digital marketing strategies to generate qualified business leads.
• Identify and implement suitable lead generation channels, campaign formats, and audience segments.
• Optimize landing pages, lead forms, website journeys, and calls to action to improve conversion rates.
• Coordinate with the sales team to understand lead quality, follow\-up performance, and conversion outcomes.
• Monitor the lead generation funnel and identify opportunities to reduce acquisition costs.
• Recommend remarketing, lead nurturing, and conversion optimization strategies.

6\. Content Marketing \& Digital Communication

• Develop digital content strategies to support marketing campaigns and brand objectives.
• Work closely with content creators, copywriters, designers, and video editors to develop effective marketing assets.
• Provide creative briefs for advertisements, social media campaigns, landing pages, and promotional content.
• Ensure digital content is relevant to target audiences and appropriate for each platform.
• Identify content formats and topics that improve engagement, traffic, and conversions.
• Evaluate content performance and recommend improvements based on audience response and campaign data.

7\. Website \& Analytics Management

• Monitor website traffic, visitor behaviour, landing page performance, and conversion activity.
• Use tools such as Google Analytics 4, Google Search Console, Google Tag Manager, and advertising platform dashboards, as applicable.
• Ensure appropriate tracking of campaign links, leads, conversions, and marketing events.
• Analyse user journeys and identify opportunities to improve website performance.
• Prepare regular reports covering campaign results, traffic, leads, conversions, and marketing effectiveness.
• Translate analytical findings into actionable recommendations.

8\. Market Research \& Competitor Analysis

• Monitor industry trends, digital marketing developments, consumer behaviour, and competitor campaigns.
• Research competitor positioning, advertising strategies, content approaches, and digital presence.
• Identify new platforms, tools, technologies, and marketing opportunities relevant to the business.
• Evaluate emerging digital channels and recommend suitable testing opportunities.
• Use market insights to improve campaign planning, audience targeting, and marketing effectiveness.

9\. Budget Management \& Performance Reporting

• Plan and manage digital marketing budgets in line with approved business objectives.
• Track campaign expenditure and evaluate the effectiveness of marketing investments.
• Prepare weekly and monthly performance reports with key metrics, insights, and recommendations.
• Establish measurable campaign targets and track progress against agreed KPIs.
• Identify opportunities to improve cost efficiency, conversion performance, and campaign profitability.
• Maintain accurate records of campaign performance, budgets, and optimization activities.

10\. Team Coordination \& Workflow Management

• Coordinate with design, content, video production, sales, and business development teams.
• Provide campaign briefs, creative requirements, deadlines, and performance feedback.
• Ensure timely execution of digital campaigns and marketing deliverables.
• Manage multiple campaigns and priorities while maintaining quality and accountability.
• Track assigned tasks, campaign deadlines, approvals, and deliverables through the company's project management system.
• Share campaign insights and recommendations to support continuous improvement.

Key Performance Indicators (KPIs)

Performance may be evaluated based on

• Qualified leads generated through digital channels.
• Cost per lead (CPL) and customer acquisition cost (CAC).
• Click\-through rate (CTR) and cost per click (CPC).
• Conversion rate and landing page performance.
• Return on ad spend (ROAS) and marketing ROI, where applicable.
• Website traffic and organic search growth.
• Social media reach, engagement, and audience growth.
• Advertising budget utilization and efficiency.
• Lead quality and contribution to sales conversions.
• Campaign delivery within agreed timelines.
• Accuracy and consistency of tracking and reporting.
• Implementation of testing, optimization, and growth initiatives.

Specific KPI targets will be established based on business goals, campaign budgets, available data, and performance baselines.

Required Skills \& Competencies

• Strong knowledge of digital marketing strategy and execution.
• Practical experience managing Meta Ads and Google Ads campaigns.
• Understanding of performance marketing, lead generation, and conversion optimization.
• Knowledge of SEO, keyword research, and organic growth strategies.
• Familiarity with Google Analytics 4, Google Search Console, and digital marketing reporting tools.
• Understanding of audience targeting, retargeting, campaign tracking, and conversion measurement.
• Ability to analyse marketing data and make informed decisions.
• Strong understanding of social media marketing and digital content strategy.
• Knowledge of landing page optimization and marketing funnels.
• Strong communication, coordination, and project management skills.
• Ability to manage budgets, deadlines, and multiple campaigns.
• A proactive, analytical, and results\-driven mindset.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Certifications in Google Ads, Google Analytics, Meta advertising, or SEO are an advantage.
• A portfolio of previous digital marketing campaigns, case studies, or performance reports is preferred.
• Experience working with marketing agencies, multiple brands, or service\-based businesses is an advantage.

Role Expectations

The Digital Marketing Expert is expected to take ownership of the organization's digital marketing activities and proactively contribute to measurable business growth.

The individual must demonstrate accountability, analytical thinking, initiative, and a commitment to continuous learning. They are expected to identify opportunities, implement effective marketing strategies, monitor performance, and recommend improvements based on data and business requirements.

All assigned duties must be performed faithfully, diligently, professionally, and in the best interests of the Company, while maintaining confidentiality, responsible budget management, accurate reporting, and professional conduct.

Benefits

• Flexible schedule, subject to company requirements.
• Paid sick time, in accordance with company policy.

Ability to Commute / Relocate

• Candidates should be able to reliably commute to Muvattupuzha, Kerala, or be willing to relocate before joining.

Education

• Bachelor's degree preferred.

Location \& Work Arrangement

• **Primary Location:** Muvattupuzha, Kerala.
• **Work Location:** In\-person, office\-based in Muvattupuzha, Kerala.
• **Work Mode:** On\-site. The selected candidate is required to work from the company's office and collaborate directly with the team.

Pay: ₹15,000\.00 \- ₹60,000\.00 per month

Benefits

• Commuter assistance
• Flexible schedule
• Paid time off

Work Location: In person