Digital Marketing Mentor

• *Job Title**

• *Senior Digital Marketing Mentor**

• *Job Summary**

We are looking for an experienced Senior Digital Marketing Mentor with a minimum of 4 years of hands\-on digital marketing experience, preferably in a digital marketing agency. The ideal candidate should possess expert\-level knowledge in at least one core digital marketing specialization (SEO, SEM/PPC, or Social Media Marketing) and advanced working knowledge across all major digital marketing domains.

This role is not limited to campaign execution. The candidate will be responsible for training, mentoring, curriculum delivery, live project guidance, and preparing students to become industry\-ready digital marketers.

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• *Mandatory Requirements**

Minimum 4\+ years of hands\-on Digital Marketing experience.

Agency experience is mandatory. Candidates with experience managing multiple clients across different industries will be preferred.

Expert\-level knowledge in at least one of the following

Search Engine Optimization (SEO)

Search Engine Marketing (Google Ads/PPC)

Social Media Marketing (Meta Ads \& Organic Marketing)

Advanced practical knowledge in all major digital marketing domains.

Proven experience in planning, executing, optimizing, and reporting digital marketing campaigns.

Experience handling multiple client projects simultaneously.

Strong analytical and problem\-solving skills.

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• *Core Responsibilities**

Deliver advanced digital marketing training sessions.

Mentor students through live projects and practical assignments.

Teach concepts using real\-world case studies and industry examples.

Guide students in building digital marketing strategies for businesses.

Evaluate student performance and provide constructive feedback.

Stay updated with the latest digital marketing trends, AI tools, and platform updates.

Support curriculum enhancement with current industry practices.

Assist students with interview preparation, portfolio building, and career guidance.

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• *Technical Skills Required**

Must Have Expertise in Any One Domain

SEO

Technical SEO

On\-Page SEO

Off\-Page SEO

Local SEO

E\-commerce SEO

Keyword Research

Competitor Analysis

Google Search Console

GA4

Ahrefs / SEMrush

Screaming Frog

Core Web Vitals

Schema Markup

AEO \& GEO (preferred)

OR

Google Ads (SEM)

Search Campaigns

Performance Max

Display Ads

Shopping Ads

YouTube Ads

Demand Gen Campaigns

Conversion Tracking

GA4

Google Tag Manager

Audience Strategy

Bid Strategies

Remarketing

Campaign Optimization

OR

Social Media Marketing

Meta Ads

Instagram Marketing

Facebook Marketing

Lead Generation Campaigns

Conversion Campaigns

Pixel \& Conversion API

Audience Creation

Retargeting

Creative Strategy

Funnel Building

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• *Advanced Knowledge Required In**

Candidates should also have working knowledge of

Google Analytics 4 (GA4\)

Google Tag Manager (GTM)

Google Search Console

Email Marketing

Content Marketing

Website Planning

WordPress

Landing Page Optimization

Canva

AI Tools (ChatGPT, Gemini, Claude, Perplexity, etc.)

Marketing Automation

Lead Generation Strategies

Digital Marketing Funnels

Performance Reporting

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• *Preferred Skills**

Experience teaching or mentoring students/professionals.

Excellent communication skills in Tamil and English.

Ability to simplify complex digital marketing concepts.

Strong presentation and public speaking skills.

Passion for mentoring and continuous learning.

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What We Are Looking For

The ideal candidate should be able to

Explain why a strategy works—not just how to use a tool.

Handle real client scenarios and solve marketing problems.

Train students beyond theory with practical implementation.

Demonstrate measurable campaign results from previous work.

Adapt quickly to platform updates and AI\-driven marketing trends.

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During the Interview, Candidates Should Be Able To

Explain a real campaign they managed from planning to optimization.

Demonstrate Google Ads or Meta Ads account structure.

Explain SEO strategy with real examples.

Interpret GA4 reports and campaign metrics.

Discuss campaign optimization decisions based on data.

Deliver a short demo session on a digital marketing

• *If you are interested in this opportunity, kindly share your updated resume to 90720 66363 or email it to reshma.m@irohub.com.**

Pay: ₹20,000\.00 \- ₹40,959\.45 per month

Benefits

• Cell phone reimbursement
• Flexible schedule
• Internet reimbursement

Experience

• Mentoring: 1 year (Required)

Work Location: In person