Digital Marketing & SEO Executive

Key ResponsibilitiesSearch Engine Optimization (SEO)

• Perform on\-page and off\-page SEO to improve website rankings.
• Conduct keyword research related to paper bags, PP woven bags, multiwall paper bags, and industrial packaging.
• Optimize website content, meta tags, images, and internal linking.
• Monitor website performance using Google Search Console and Google Analytics.
• Build quality backlinks and improve domain authority.

Digital Marketing

• Plan and execute digital marketing campaigns.
• Manage Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) campaigns.
• Generate qualified B2B leads through digital channels.
• Improve website traffic, enquiries, and conversion rates.
• Monitor campaign performance and optimize ROI.

Content Marketing

• Create SEO\-friendly website content, blogs, product descriptions, and landing pages.
• Develop marketing content for social media, email campaigns, and brochures.
• Coordinate with designers for banners, creatives, and promotional materials.

Social Media Management

• Manage LinkedIn, Facebook, Instagram, and YouTube accounts.
• Schedule regular posts and engage with followers.
• Build brand awareness and online presence.

Email Marketing

• Plan and execute email marketing campaigns.
• Manage email databases and lead nurturing activities.
• Track campaign performance and improve response rates.

Website Management

• Update website content, products, and company information.
• Coordinate with web developers for website maintenance and improvements.
• Ensure website speed, mobile responsiveness, and user experience.

Reporting \& Analytics

• Prepare weekly and monthly digital marketing performance reports.
• Track SEO rankings, website traffic, lead generation, and campaign performance.
• Recommend strategies for continuous improvement.

Required Skills

• Strong knowledge of SEO, SEM, Google Ads, and Google Analytics.
• Experience with WordPress or other CMS platforms.
• Knowledge of keyword research tools such as SEMrush, Ahrefs, or Ubersuggest.
• Understanding of HTML, CSS, and basic website optimization.
• Excellent content writing and communication skills.
• Proficiency in MS Office and digital marketing tools.

Preferred Candidate Profile

• Experience in B2B lead generation and export marketing.
• Knowledge of industrial products and manufacturing businesses.
• Creative, analytical, and result\-oriented.
• Ability to manage multiple projects and meet deadlines.

Pay: ₹15,000\.00 \- ₹35,000\.00 per month

Work Location: In person