Digital Marketing Specialist

Core Responsibilities

• *1\. Paid Advertising \& Lead Generation**

• **Run PPC Campaigns:** Plan, launch, and optimize paid search and display campaigns on **Google Ads** and **Meta Ads (Facebook \& Instagram)**.
• **Lead Acquisition:** Focus on generating qualified property inquiries, site visit bookings, and investor registrations rather than generic clicks.
• **Cost \& Performance Tracking:** Monitor Cost Per Lead (CPL), click\-through rates (CTR), conversion rates, and Return on Ad Spend (ROAS).
• **Retargeting Funnels:** Set up remarketing campaigns to re\-engage warm prospects who previously visited project landing pages.

• *2\. Social Media \& Content Management**

• **Handle Social Profiles:** Manage official brand and project pages across Instagram, Facebook, LinkedIn, and YouTube.
• **Content Creation:** Develop monthly content calendars featuring property walkthroughs, construction updates, customer testimonials, and festival/event posts.
• **Copywriting:** Write persuasive ad copy, WhatsApp broadcast texts, property brochures, and email newsletters.
• **AI \& Creative Tools:** Leverage AI tools for prompt engineering, image concepts, and design platforms like **Canva** to build marketing creatives.

• *3\. Website \& Local SEO**

• **Landing Pages:** Manage website updates, property listings, and high\-converting campaign landing pages.
• **Search Engine Optimization (SEO):** Implement on\-page SEO, keyword research, and meta\-tag optimization to boost organic visibility.
• **Google Business Profile (GMB):** Optimize local GMB listings for different project sites to capture hyper\-local property search traffic.

• *4\. CRM \& Sales Coordination**

• **Lead Management:** Track, route, and update incoming digital leads inside CRM systems.
• **Sales Alignment:** Coordinate closely with the pre\-sales and sales teams to ensure rapid follow\-ups, monitor lead\-to\-site\-visit conversions, and feed field feedback back into campaign targeting.
• **Reporting:** Prepare daily, weekly, and monthly analytics reports using tools like Google Analytics and Meta Ads Manager.

Pay: ₹25,000\.00 \- ₹30,000\.00 per month

Work Location: In person