Digital Marketing Specialist

• *Job Description: Digital Marketing Specialist**

• *Company:** Airexon Global Technologies Private Limited
• *Experience:** 1–3 Years
• *Job Type:** Full\-Time
• *Department:** Digital Marketing
• *Industry:** IT Software \& Technology
• *Location:** Hyderabad, Telangana.

About Airexon Global Technologies Private Limited

Airexon Global Technologies Private Limited is an IT software company specializing in technology\-driven solutions that help businesses streamline operations, enhance customer experiences, and accelerate digital transformation. Our services include custom mobile application development, custom web application development, SaaS solutions, ERP systems, and CRM tools.

We are looking for a result\-oriented **Digital Marketing Specialist** who can drive online visibility, generate qualified leads, and contribute to the company's business growth through effective digital marketing strategies.

Job Summary

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns to generate high\-quality B2B leads for our IT software development services. The ideal candidate should have hands\-on experience in digital marketing, lead generation, SEO, social media marketing, paid advertising, and content marketing.

The candidate should understand how to target businesses looking for software development and digital transformation solutions and convert marketing efforts into measurable business opportunities.

Key Responsibilities1\. Lead Generation \& Demand Generation

• Plan and execute digital marketing strategies to generate qualified B2B leads for IT software services.
• Generate leads for custom mobile application development, custom web application development, SaaS, ERP, and CRM solutions.
• Identify and target potential clients, decision\-makers, startups, SMEs, and enterprises.
• Develop and manage lead generation campaigns across multiple digital channels.
• Optimize marketing campaigns to improve lead quality, conversion rates, and cost per lead.
• Collaborate with the sales team to nurture leads and support business development activities.

2\. Search Engine Optimization (SEO)

• Conduct keyword research to identify relevant keywords for software development and IT services.
• Implement on\-page and off\-page SEO strategies to improve website rankings and organic traffic.
• Optimize website content, landing pages, meta titles, meta descriptions, and internal linking.
• Monitor website performance using Google Analytics and Google Search Console.
• Track keyword rankings, organic traffic, and lead conversions.

3\. Paid Advertising \& Performance Marketing

• Plan, launch, and optimize paid campaigns using Google Ads and LinkedIn Ads; experience with Meta Ads is an advantage.
• Create targeted campaigns to attract businesses seeking software development and SaaS solutions.
• Manage campaign budgets and monitor cost per click (CPC), cost per lead (CPL), and return on ad spend (ROAS), where applicable.
• Perform A/B testing on ad creatives, landing pages, headlines, and calls to action.
• Analyze campaign performance and implement improvements to maximize lead generation.

4\. Social Media Marketing

• Manage the company's social media presence on LinkedIn, Facebook, Instagram, and other relevant platforms.
• Develop and execute a social media content calendar.
• Create engaging posts, service promotions, industry updates, and technology\-focused content.
• Use LinkedIn to reach business owners, founders, CTOs, IT managers, and other relevant decision\-makers.
• Monitor engagement, audience growth, and social media\-driven leads.

5\. Content Marketing

• Create and coordinate content for blogs, website pages, case studies, service pages, and landing pages.
• Develop content around software development, SaaS, ERP, CRM, and business automation solutions.
• Work with internal teams to communicate the company's technical expertise and service offerings.
• Support email marketing campaigns, newsletters, and lead nurturing activities.

6\. Analytics \& Reporting

• Track and report on website traffic, lead generation, campaign performance, and conversion rates.
• Use tools such as Google Analytics 4, Google Search Console, Google Ads, and CRM platforms.
• Prepare regular marketing performance reports with actionable insights.
• Identify opportunities to improve marketing ROI and overall lead generation performance.

Required Skills \& Qualifications

• 1–3 years of experience in digital marketing, preferably in an IT services, software development, or B2B technology company.
• Hands\-on experience in B2B lead generation and digital marketing campaigns.
• Working knowledge of SEO, SEM, social media marketing, and content marketing.
• Basic to intermediate experience with Google Ads and campaign optimization.
• Familiarity with LinkedIn marketing and B2B audience targeting.
• Knowledge of Google Analytics 4, Google Search Console, and keyword research tools.
• Understanding of landing pages, conversion rate optimization, and lead funnels.
• Good written and verbal communication skills.
• Analytical mindset with the ability to interpret marketing data and improve campaign performance.
• Ability to work independently and meet lead generation targets.

Preferred Qualifications

• Experience generating leads for custom software development, mobile applications, web applications, SaaS, ERP, or CRM services.
• Familiarity with email marketing and marketing automation tools.
• Experience with CRM platforms and lead tracking.
• Basic knowledge of WordPress or other content management systems.
• Familiarity with Canva or similar tools for creating marketing creatives.

Key Performance Indicators (KPIs)

The candidate's performance will be evaluated based on

• Number of qualified leads generated per month.
• Cost per lead (CPL) and overall campaign efficiency.
• Website traffic growth and organic search performance.
• Conversion rates from landing pages and digital campaigns.
• Engagement and lead generation through social media.
• Growth in marketing\-qualified leads (MQLs).
• Contribution to the sales pipeline and business opportunities.

What We Offer

• Opportunity to work with a growing IT software and technology company.
• Exposure to multiple software development and digital transformation services.
• Opportunity to build and execute B2B marketing strategies.
• A performance\-driven and collaborative work environment.
• Opportunities for professional growth and skill development.

How to Apply

Interested candidates can share their updated resume along with details of their digital marketing experience, lead generation achievements, and relevant campaign results.

• *Join Airexon Global Technologies Private Limited and help us grow our digital presence and generate new business opportunities through impactful digital marketing.**

Pay: ₹100,000\.00 \- ₹250,000\.00 per year

Work Location: In person