Digital Marketing Specialist

Key Responsibilities:1\. Performance Marketing \& Lead Generation

• Design and execute high\-converting PPC, Meta (Facebook/Instagram), and Google Ads campaigns tailored to luxury travelers and real estate investors.
• Create dedicated marketing funnels that target high\-intent audiences and re\-target past guests to maximize bookings.
• Manage digital marketing budgets to acquire leads while optimizing for a healthy return on investment (ROI) and low Customer Acquisition Cost (CAC).

2\. Content \& Brand Strategy

• Develop "experience\-first" storytelling content that showcases the lifestyle, architecture, and amenities of the villas rather than just the physical space.
• Oversee the production of premium visual assets, including high\-definition photo shoots, drone footage, and virtual tours.
• Maintain absolute brand consistency across the main website, landing pages, social profiles, and third\-party booking platforms.

3\. SEO \& Organic Growth

• Improve organic search rankings by implementing local and technical SEO strategies (e.g., targeting keywords like "luxury villas for rent in \[Location]" or "villas for sale in \[Location]").
• Manage an editorial calendar for blog posts, email newsletters, and local guides that add value to prospective guests.

4\. Online Reputation \& Channel Management

• Manage online listings (Google Business Profile, TripAdvisor, Airbnb, Booking.com, luxury rental sites) and oversee review responses.
• Collaborate with hospitality or property management teams to ensure a flawless end\-to\-end customer experience.

5\. Analytics \& Reporting

• Utilize analytics platforms (Google Analytics, Search Console) to monitor website traffic, conversion rates, and campaign performance.
• Deliver actionable, data\-driven reports on booking trends, guest demographics, and channel performance.

Qualifications \& Requirements

• Experience: 3\+ years in digital marketing, with specific exposure to the luxury hospitality, travel/Airbnb, or high\-end real estate sectors.
• Technical Skills: Proficiency with Meta Business Manager, Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and popular CRM or booking systems.
• Creative Competence: Strong design and aesthetic sensibility (familiarity with Canva, Adobe Suite, or Figma).
• Soft Skills: Exceptional written and verbal communication, a proactive mindset, and deep knowledge of luxury buyer behavior

Pay: ₹30,061\.47 \- ₹50,981\.64 per month

Application Question(s)

• Current CTC ( Monthly )
• Expected CTC ( Monthly )
• Notice period Required to Join

Experience

• Digital marketing: 3 years (Required)
• Villa Listing: 2 years (Required)
• SEO: 1 year (Required)

Work Location: In person