Required Skills

google adsseo

Job Description

Role \& Responsibilities

Plan, execute and optimize digital marketing campaigns across Google Ads, Meta Ads, Facebook, Instagram and other platforms.
Generate quality leads through performance marketing and paid advertising strategies.
Manage PPC campaigns including Google Search Ads, Display Ads, Remarketing and Conversion Optimization.
Handle complete social media management including content planning, posting schedules, engagement growth and audience building.
Improve brand visibility and online presence through creative digital marketing strategies.
Work on SEO activities including on\-page SEO, off\-page SEO, keyword research, technical SEO and ranking improvements.
Implement SMM, AEO (Answer Engine Optimization) and AIO (AI Optimization) strategies to improve online discoverability.
Monitor campaign performance, ROAS, CPL, CTR and other marketing KPIs using analytics tools.
Coordinate with clients, understand business requirements and provide campaign updates and performance reports.
Create marketing strategies for different industries and business models.
Collaborate with design and content teams for creatives, ad copies and branding materials.
Research competitors, industry trends and emerging AI\-driven marketing techniques.
Maintain and improve website traffic, lead generation funnels and customer engagement.
Handle multiple client accounts and ensure timely campaign execution.
Suggest innovative growth strategies to improve digital reach and conversions.

Preferred Candidate Profile

2 – 5 years of experience in Digital Marketing, Performance Marketing or Growth Marketing.
Strong knowledge of Google Ads, Meta Ads Manager, Facebook Ads and Instagram Ads.
Experience in lead generation campaigns and conversion\-focused marketing.
Good understanding of SEO, SMM, PPC, keyword ranking and analytics.
Familiarity with AEO, AI\-based marketing tools and modern digital marketing trends is an advantage.
Ability to manage multiple client projects independently.
Strong communication and client handling skills.
Knowledge of Google Analytics, Search Console, Tag Manager and reporting tools preferred.
Creative thinking with strong analytical and problem\-solving abilities.
Experience in branding and social media engagement strategies.
Ability to optimize campaigns based on performance metrics and ROI.
Basic understanding of content marketing and copywriting is a plus.

Pay: ₹35,000\.00 \- ₹50,000\.00 per month

Work Location: In person