As a Digital Marketing Specialist at Crayo Tech Business Solutions, you will develop and manage the company's digital footprint, encompassing website and social media platforms to boost brand awareness and traffic. Your work will involve creating and executing email marketing campaigns for customer engagement and retention. You will conduct market research to analyze target audience behaviors and preferences. The role requires designing and managing online advertising across platforms like Google Ads and Facebook Ads to broaden reach. Success will be measured through analytics tools, with insights provided for strategy improvement. You must stay current with digital marketing trends and technologies, integrating them into plans. Collaboration with product, design, and sales teams is essential to meet shared marketing objectives and provide cross-functional support.