Digital Marketing Specialist

Expert in **Digital Marketing**. It is the procedure which brings site on the top pages of the web index. The **Digital Marketing Specialist’s** role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. Proficiency in **SEO, SMO, SEM, SMM and Content Creation / writing, is a must**. Creatively handle various online marketing tools and be able to work on prominent social media platforms. Good communication skills and ability to work in a team.

• *Job Location:** New Delhi
• *Experience:** 1 \- 3yrs
• *Education:** Graduate

• *Key Responsibilities**

• *Search Engine Marketing \& Optimization (SEM/SEO):**

• Develop and execute comprehensive SEO strategies to increase organic search rankings and drive relevant traffic.
• Conduct keyword research, competitive analysis, and on\-page/off\-page SEO audits.
• Plan, create, and manage high\-performing PPC campaigns across Google Ads and other search platforms.
• Monitor, analyze, and report on SEO and SEM campaign performance, providing actionable insights for optimization.

• *Social Media Marketing \& Optimization (SMM/SMO):**

• Manage and grow our social media profiles, including \[List channels, e.g., LinkedIn, Instagram, Facebook, TikTok, X].
• Develop and execute a content calendar that aligns with our marketing goals and brand voice.
• Create and manage paid social media advertising campaigns (e.g., Meta Ads, LinkedIn Ads) to reach target audiences and drive conversions.
• Engage with our online community, respond to comments and messages, and foster a positive brand image.

• *Content \& Creative:**

• Design visually appealing graphics, carousels, infographics, and ad creatives using **Canva**.
• Create and edit engaging short\-form video content for platforms like Instagram Reels, TikTok, and YouTube Shorts.
• Ensure all content is on\-brand, consistent in style, quality, and tone of voice.
• Stay up\-to\-date with the latest digital media trends, new platform features, and creative best practices.

• *Analytics \& Reporting:**

• Track and analyze key metrics across our website, social channels, and ad campaigns using tools like Google Analytics 4\.
• Prepare regular performance reports that translate complex data into clear highlights and recommendations.

• *Qualifications \& Skills**

• *Required:**

• \[1\-3]\+ years of proven experience in a digital marketing role with a focus on SEO, SEM, and SMM.
• Demonstrable expertise in managing Google Ads campaigns and implementing SEO best practices.
• Strong proficiency in **Canva** for creating professional\-quality marketing assets.
• Hands\-on experience with **video editing** for social media (experience with tools like CapCut, Adobe Premiere Rush, Final Cut Pro, or similar is acceptable).
• Solid understanding of social media platforms, their respective audiences, and best practices for organic and paid content.
• Experience with Google Analytics, Google Search Console, and social media management tools (e.g., Buffer, Hootsuite, Sprout Social).
• A data\-driven mindset with excellent analytical and problem\-solving skills.
• Strong written communication and copywriting skills.

• *Responsibilities and Duties**

• All **social media accounts** management
• Experience in setting up and optimizing **Google AdWords, LinkedIn Sales Navigator, Bing and Facebook Ad campaigns.**
• Monitor SEO and web traffic metrics
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Up\-to\-date with the latest trends and best practices in online marketing and measurement
• Monitors and develops reports on competitor activity within social media spaces
• **Coordinate the creation of digital content** (e.g. website, blogs, press releases, and podcasts)
• Manage end\-to\-end digital projects
• Ability to build your own team and coordinate with Lead developer team.
• Good Knowledge of **social media \& content management**
• Design and implement a social media strategy to align with business goals

• *Other Responsibilities**

• Prepares reports by collecting, analyzing, and summarizing information.
• **ORM (Online Reputation Management)**
• Accurately analyzing and assessing statistical data.
• Knowledge – **semrush, serpstat, alexa etc.**

Job Type: Full\-time

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Benefits

• Work from home

Application Question(s)

• We must fill this position urgently. Can you start immediately?
• What is you desired salary per year (in INR)?

Education

• Bachelor's (Preferred)

Experience

• Digital marketing: 1 year (Required)
• Social media marketing: 1 year (Required)
• SEO: 1 year (Required)
• Google Ad Manager: 1 year (Required)

Language

• English (Required)

Work Location: Remote