Digital Marketing Specialist

DVertex Technologies is a technology company delivering innovative software solutions, including SafaiMitra, GIS applications, e\-governance solutions, and digital transformation services for government and private organizations.

We are looking for a results\-driven **Digital Marketing Specialist** to manage SEO, social media marketing, paid advertising, content marketing, and lead generation campaigns. The ideal candidate should have hands\-on experience in increasing website traffic, generating leads, and improving brand visibility across digital channels.

• *Key Responsibilities**

• Perform on\-page and off\-page SEO activities.
• Conduct keyword research and competitor analysis.
• Improve website rankings and organic traffic.
• Monitor website performance using Google Search Console and Analytics.
• Manage Facebook, Instagram, LinkedIn, and YouTube accounts.
• Plan and execute content calendars.
• Create engaging posts, reels, carousels, and campaigns.
• Monitor engagement and community interactions.
• Write blogs, website content, ad copy, and social media captions.
• Coordinate with graphic designers for creatives.
• Develop campaign ideas and marketing strategies.
• Generate monthly marketing reports.
• Analyze campaign performance and provide recommendations.
• Track website traffic, leads, and conversions.

• *Required Skills**

• SEO (On\-Page \& Off\-Page)
• Google Analytics \& Search Console
• Meta Ads Manager
• Google Ads
• Social Media Marketing
• Content Writing
• Canva or basic graphic design understanding
• Lead Generation Campaigns

Preferred Qualifications

• Experience in IT services, SaaS, software products, or digital agencies.
• Familiarity with WordPress.
• Digital marketing certification.
• Knowledge of Email Marketing and Marketing Automation.

How to Apply

Send your updated resume and portfolio showcasing SEO results, social media campaigns, or ad campaigns on shalini.verma@dvertex.com or 7303111962

Job Types: Full\-time, Permanent

Pay: ₹10,000\.00 \- ₹17,000\.00 per month

Application Question(s)

• What is your current CTC ?
• What is your expected CTC ?

Experience

• Digital marketing: 1 year (Preferred)

Work Location: In person