Digital Marketing Specialist

Job Title: Digital Marketing \& Creative Executive

Experience: Minimum 2 Years

Location: PALLIKARANAI, CHENNAI 600100

Employment Type: Full\-Time ; interested candidate shall forward your profile to 63\-84\-00\-93\-50 ; hrcareer@sgbpl.in

About the Role

We are looking for a creative and results\-driven Digital Marketing \& Creative Executive who can independently manage our online marketing initiatives, brand communication, and creative design requirements. The ideal candidate should possess strong digital marketing knowledge along with hands\-on experience in graphic design and AI\-powered marketing tools.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Meta platforms (Facebook \& Instagram).
• Create and manage social media campaigns to improve brand awareness and generate quality leads.
• Perform SEO activities to improve website visibility and organic rankings.
• Manage and optimize Google Business Profile (Google My Business) listings.
• Design creative marketing materials including:
• Social media creatives
• Flyers
• Posters
• Hoardings
• Brochures
• Digital advertisements
• Develop and execute in\-house digital marketing campaigns.
• Create engaging visual content using CorelDRAW and Adobe Illustrator.
• Utilize AI tools to improve content creation, campaign planning, and marketing efficiency.
• Monitor campaign performance and prepare regular reports with actionable insights.
• Coordinate with internal teams to ensure consistent branding across all marketing channels.
• Stay updated with the latest digital marketing trends and emerging technologies.

Required Skills

• Graphic Design
• Meta (Facebook \& Instagram) Advertising
• AI Tools for Marketing \& Content Creation
• Search Engine Optimization (SEO)
• Google Business Profile (Google My Business)
• CorelDRAW
• Adobe Illustrator
• Social Media Marketing
• Campaign Planning \& Execution
• Creative Content Development

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Graphic Design, or a related field.
• Minimum 2 years of relevant experience in digital marketing and graphic design.
• Strong communication and creative thinking skills.
• Ability to manage multiple projects and meet deadlines.
• Experience with Canva, Adobe Photoshop, Google Analytics, Google Ads, or WordPress will be an added advantage.

Pay: ₹35,000\.00 \- ₹40,000\.00 per month

Benefits

• Provident Fund

Work Location: In person