Digital Marketing Specialist

Key Responsibilities

• Social Media Management
• Develop and execute social media strategies across Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
• Create, schedule, and publish engaging content including posts, reels, stories, videos, and promotional campaigns.
• Monitor audience engagement and respond to comments, messages, and inquiries promptly.
• Track, analyze, and report on social media performance metrics.
• Stay updated on social media trends and best practices.

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns to increase brand visibility and lead generation.
• Manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Implement SEO and SEM strategies to improve website traffic and search engine rankings.
• Analyze campaign performance and provide actionable insights for continuous improvement.
• Support email marketing campaigns and promotional activities.

Website Management

• Update website content, blogs, banners, images, and product/service information regularly.
• Ensure website content is accurate, up\-to\-date, and aligned with ongoing marketing campaigns.
• Monitor website performance, user experience, and SEO health.
• Coordinate with developers and external vendors for technical updates and enhancements.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2\+ years of experience in digital marketing and social media management.
• Strong understanding of digital marketing channels and campaign management.
• Hands\-on experience with SEO, Google Analytics, Google Ads, and Content Management Systems (CMS).
• Excellent content writing, communication, and organizational skills.
• Ability to manage multiple projects and meet deadlines in a fast\-paced environment.

Preferred Skills

• Experience with Canva, Adobe Creative Suite, or similar design tools.
• Video editing and content creation experience.
• Familiarity with marketing automation platforms.
• Strong analytical mindset with a passion for data\-driven decision\-making.

Pay: ₹20,000\.00 \- ₹28,000\.00 per month

Benefits

• Paid sick time
• Provident Fund

Application Question(s)

• May i know your current CTC ?
• May i know your expected CTC ?
• May i know your Notice Period?
• How many years of experience do you have with Digital Marketing?
• How many years of experience do you have with updating website?

Work Location: Remote