Digital Marketing Specialist

• *Key Requirements**

• Bachelor’s degree in Marketing / Business / Communications (MBA preferred)
• 2–6 years (Executive) / 5–10 years (Manager) of relevant experience in digital marketing
• Experience in healthcare/hospital marketing preferred
• Strong understanding of digital tools, performance marketing, and analytics
• Excellent coordination, communication, and stakeholder management skills

• *Key Competencies**

• Result\-oriented with strong ownership mindset
• Ability to work with cross\-functional teams and external partners
• Data\-driven decision making
• High level of professionalism and ethical marketing practices (healthcare compliant)

• *Preferred Outcome**

• Increased patient footfall (OP/IP conversions)
• Enhanced doctor visibility and brand positioning
• Improved digital engagement and lead quality
• Strong ROI on marketing spends

Brief Job description

• *1\. Hospital Brand \& Online Presence Management**

• Manage and enhance the hospital’s digital presence across website and social media platforms
• Ensure consistent branding aligned with the hospital’s reputation in cardiology care
• Monitor and improve online reputation, including patient reviews and ratings

• *2\. Patient Acquisition Campaigns (Performance Marketing)**

• Plan and execute digital campaigns (Google Ads, Meta Ads) for key cardiac services
• Optimize campaigns for lead generation, appointment bookings, and ROI
• Track performance metrics such as Cost Per Lead (CPL) and conversions

• *3\. Doctor Branding \& Clinical Program Promotion**

• Develop digital visibility for consultants and specialists
• Promote key specialties such as Interventional Cardiology, CT Surgery, Pediatric Cardiology
• Execute doctor\-led awareness initiatives (videos, webinars, patient education campaigns)

• *4\. Website Management \& SEO Optimization**

• Oversee website updates including service pages, doctor profiles, and patient stories
• Improve search engine rankings for targeted healthcare keywords
• Ensure seamless, mobile\-friendly user experience for patients

• *5\. Content Strategy \& Patient Education**

• Develop and manage content including blogs, case studies, testimonials, and awareness posts
• Plan campaigns around preventive cardiology and health awareness days
• Collaborate with clinicians to ensure accuracy and credibility of content

• *6\. Social Media \& Engagement Management**

• Manage platforms such as Facebook, Instagram, LinkedIn, and YouTube
• Drive engagement through creative content, reels, and patient success stories
• Respond to patient queries and maintain professional communication standards

• *7\. Analytics, Reporting \& Strategy Improvement**

• Monitor campaign performance using analytics tools
• Prepare monthly reports on leads, conversions, and engagement metrics
• Continuously refine strategies based on data insights and competitor analysis

• *8\. Agency Coordination \& Performance Management**

• Act as the single point of contact for all external marketing agencies
• Provide clear briefs and ensure timely execution of campaigns
• Monitor quality, timelines, and adherence to hospital standards
• Evaluate agency performance based on defined KPIs and ROI
• Coordinate internally with doctors and management for accurate inputs
• Ensure accountability and maximize output from agency engagements

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Benefits

• Paid sick time
• Provident Fund

Work Location: In person