Digital Marketing Specialist

Ginger Technologies is hiring a Digital Marketing Specialist to implement and refine campaigns across multiple channels including SEO, SEM, social media, email, and display advertising. Your duties will cover conducting keyword research and performing both on-page and off-page SEO optimization. You will set up, manage, and report on paid advertising campaigns using platforms like Google Ads and social media networks. Assisting with the creation and optimization of content for the website, blog, and social media is part of the role, as is executing email marketing with segmentation, A/B testing, and performance tracking. You will monitor social channels, schedule content, and foster community interaction, while using web analytics tools such as Google Analytics to track traffic and campaign results, identifying trends to provide data-driven insights for future strategies.