Digital Marketing Specialist

Role Overview

We are looking for a Digital Marketing Specialist with 5\+ years of hands\-on experience in SEO, SMO, and Paid Advertising to improve organic visibility, engage target audiences, generate qualified leads, and optimise marketing performance.

• **Job title:** Digital Marketing Specialist
• **Experience:** 5\+ years
• **Department:** Digital Marketing
• **Location:** Ahmedabad \[On\-site]
• **Employment type:** Full\-time

Key Responsibilities

• *1\. SEO (Search Engine Optimisation)**

• Develop and execute SEO strategies, including keyword research, competitor analysis, topic clusters, and content planning.
• Conduct technical SEO audits and fix issues related to crawlability, indexation, website speed, Core Web Vitals, redirects, canonicals, sitemaps, robots.txt, and schema markup.
• Optimise website content, meta titles, descriptions, headings, internal links, URLs, and image alt text based on search intent.
• Write outline brief for writers, review drafts, and refresh underperforming pages.
• Plan and execute white\-hat link building, digital PR, and local SEO (Google Business Profile, citations, reviews).
• Monitor keyword rankings, organic traffic, conversions, and backlinks using Google Search Console, GA4, and SEO tools.
• Do competitive analysis to fill content and backlink gaps
• Adapt quickly to algorithm updates and changes in search results.
• Implement GEO/AEO strategies to improve brand visibility across AI\-powered search experiences, including Google AI Overviews, ChatGPT, Gemini, and Perplexity.

• *2\. SMO (Social Media Optimisation)**

· Develop and execute social media strategies aligned with business objectives and target audiences.

· Manage and optimise social media profiles across relevant platforms, including LinkedIn, Facebook, Instagram, and YouTube.

· Plan monthly content calendars and coordinate the creation of posts, carousels, videos, and other platform\-specific content.

· Optimise social media profiles, captions, hashtags, and posting schedules to improve organic reach and engagement.

· Monitor comments, messages, and industry discussions to build audience relationships and strengthen brand presence.

· Analyse competitors, industry trends, and audience behaviour to identify content and engagement opportunities.

· Track reach, impressions, engagement, follower growth, referral traffic, and leads; use insights to improve performance.

• *3\. SEM / Paid Advertising**

· Plan, launch, and manage Google Ads campaigns, including Search, Display, Performance Max, and YouTube, based on business objectives. Bing Ads is a plus.

· Conduct keyword research, manage match types and negative keywords, and optimise ad copy, assets, and targeting.

· Manage campaign budgets, bidding strategies, and performance to improve lead quality and reduce cost per acquisition.

· Set up and monitor conversion tracking using Google Tag Manager and GA4, including relevant form submissions and lead\-generation events.

· Optimise landing pages through A/B testing, improved message match, page speed, and conversion rate optimisation (CRO).

· Analyse campaign performance and optimise CTR, conversion rates, cost per lead, and ROAS where applicable.

· Manage LinkedIn Ads and Meta Ads campaigns, where required.

• *4\. Reporting and Collaboration**

• Prepare weekly and monthly reports covering organic traffic, rankings, social media performance, paid campaigns, leads, conversions, and acquisition costs.
• Monitor performance using GA4, Google Search Console, Google Ads, and social media analytics tools.
• Coordinate with content, design, and sales teams to execute digital marketing campaigns \& reach to more target audience.
• Work with developers to resolve technical SEO issues and improve website performance.
• Mentor junior team members, share best practices, and support continuous improvement across digital marketing activities.

Required Qualifications

We want someone with five years of proven, results\-backed experience running both SEO and Google Ads, not just one of the two.

• 5\+ years of hands\-on experience in SEO, SMO, and paid advertising, with measurable results.
• Bachelor's degree in Marketing, Business, IT, or a related field (or equivalent practical experience).
• Proven track record of managing Google Ads accounts and monthly budgets
• Strong command of technical SEO and on\-page optimisation, with the ability to brief developers on fixes.
• Working knowledge of GEO/AEO (optimising for Google AI Overviews, ChatGPT, Gemini, and Perplexity), with at least one test you ran and what you learned from it.
• Solid understanding of search intent, funnel stages, and how organic and paid search work together.
• Analytical mindset: comfortable with GA4 data, reading reports, and turning numbers into decisions.
• Clear written and verbal communication, including client or stakeholder reporting.
• Experience with websites on WordPress, Shopify, or custom CMS platforms.
• A portfolio or case studies showing before\-and\-after results (traffic, rankings, CPL, ROAS).

• *Nice to Have**

These are not required, but they will make an application stand out.

• Google Ads and Google Analytics certifications
• Experience with Meta Ads \& LinkedIn Ads.
• Basic HTML, CSS, or JavaScript for implementing schema and quick on\-page fixes

Job Type: Full\-time

Benefits

• Provident Fund

Ability to commute/relocate

• Prahlad Nagar, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Application Question(s)

• What is your Notice Period?
• How frequent you can join?
• What is your Current CTC?
• What is your Expected CTC?

Education

• Master's (Preferred)

Experience

• Digital marketing: 5 years (Required)
• SEO: 5 years (Required)
• SMO: 5 years (Preferred)
• SEM / Paid Advertising : 3 years (Preferred)

Location

• Prahlad Nagar, Ahmedabad, Gujarat (Required)

Work Location: In person