Digital Marketing Specialist

• *Experience: 3–6 years (preferably in an advertising or digital marketing agency)**

Job Summary

We are looking for a creative and result\-oriented **Digital Marketing Specialist** with prior experience in an advertising agency. The candidate should have hands\-on knowledge of Meta Ads, Google Ads, poster designing, content creation, and CRM management. The role involves planning and executing digital marketing campaigns, generating quality leads, improving brand visibility, and supporting the sales team in converting leads into customers.

\- Plan, execute, and monitor paid advertising campaigns on Meta platforms (Facebook and Instagram) and Google Ads.

\- Manage campaign budgets, audience targeting, lead generation, and performance optimization.

\- Analyze campaign performance and improve cost per lead (CPL), conversion rates, and return on ad spend (ROAS).

\- Coordinate with external advertising agencies, if required.

\- Design promotional posters, social media creatives, banners, and advertisements using Canva, Photoshop, or similar tools.

\- Create engaging content for Instagram, Facebook, Google Business Profile, and other digital platforms.

\- Manage and update customer leads in the CRM system.

\- Monitor leads received from Meta Ads, Google Ads, websites, and other digital channels.

\- Ensure proper lead allocation, follow\-up tracking, and status updates.

\- Coordinate with telecallers and branch teams to track lead conversion and identify missed opportunities.

\- Prepare reports on leads generated, appointments booked, customer visits, and conversions.

• *Required Skills and Qualifications**

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Prior experience working in an advertising agency or digital marketing agency is mandatory.
• Practical knowledge of Meta Ads Manager and Google Ads.
• Experience in poster designing and digital creative development.
• Strong content writing and social media content creation skills.
• Experience working with CRM software and managing lead pipelines.
• Good analytical, communication, coordination, and reporting skills.
• Ability to manage multiple campaigns and meet deadlines independently.

Pay: ₹28,000\.00 \- ₹35,000\.00 per month

Work Location: In person