Digital Marketing Specialist

Key Responsibilities

· **Content Creation:** Develop engaging content for social media, digital campaigns, and promotional activities.

· **Reels \& Video Production:** Plan, shoot, and edit Instagram Reels, short\-form videos, product videos, and promotional content.

· **On\-Camera Presentation:** Confidently speak and present on camera for reels, educational videos, product demonstrations, and marketing content.

· **Social Media Management:** Manage social media accounts, content calendars, posting schedules, and audience engagement.

· **B2B \& B2C Lead Generation:** Generate and nurture leads through LinkedIn, email marketing, social media, and other digital channels.

· **Digital Marketing Campaigns:** Support the planning and execution of campaigns to improve brand visibility, engagement, and conversions.

· **Creative Design:** Design social media creatives, brochures, and promotional materials using Canva.

· **SEO \& Website Support:** Assist with basic SEO activities, blog publishing, and WordPress website updates.

· **Performance Tracking:** Monitor social media engagement, campaign performance, and lead generation results.

· **Marketing Coordination:** Support branding initiatives, exhibitions, events, and other marketing activities.

Required Skills \& Qualifications

· Minimum 1 year of hands\-on experience in digital marketing, social media management, or content creation.

· Practical experience in shooting and editing reels and short\-form videos.

· Must be confident and comfortable speaking on camera and appearing in promotional and educational videos.

· Strong creativity, content writing, storytelling, and communication skills.

· Experience managing Instagram, LinkedIn, Facebook, and YouTube.

· Understanding of B2B and B2C lead generation strategies.

· Working knowledge of Canva and video editing tools.

· Basic knowledge of SEO and WordPress.

· Ability to independently plan and execute marketing activities.

Tools \& Platforms

· **Design:** Canva

· **Video Editing:** CapCut, VN, Adobe Premiere Pro, or equivalent tools

· **Social Media:** Instagram, LinkedIn, Facebook, YouTube

· **Lead Generation:** LinkedIn Sales Navigator, Apollo.io, Lusha, or similar tools

· **SEO \& Website:** Google Search Console, Google Analytics, WordPress

· **AI Tools:** ChatGPT, Claude AI, Gemini, or similar tools

• *Added Advantage:** Experience in Life Sciences, Biotech, Pharma, or Healthcare industries is a plus.

Location \= JP Nagar Bangalore

Contact \= 9731220949

Job Types: Full\-time, Permanent

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Benefits

• Food provided
• Health insurance
• Life insurance
• Paid sick time
• Provident Fund

Experience

• Pharmaceutical Marketing , Sales : 1 year (Preferred)

Work Location: In person