Digital Marketing Specialist

Key Roles \& Responsibilities Lead Generation

• Plan and execute lead generation campaigns through Google Ads, Meta Ads (Facebook \& Instagram), and other digital platforms.
• Generate high\-quality leads for residential and commercial real estate projects.
• Monitor campaign performance and optimize for maximum ROI.

Social Media Management

• Manage company social media accounts including Facebook, Instagram, LinkedIn, and YouTube.
• Create and publish engaging content such as project updates, property highlights, customer testimonials, and promotional posts.
• Increase followers, engagement, and brand visibility.

Search Engine Optimization (SEO)

• Optimize website content, landing pages, and blogs for search engines.
• Conduct keyword research related to real estate projects and local property markets.
• Improve website rankings and organic traffic.

Website \& Landing Page Management

• Coordinate website updates and ensure project information is accurate and up to date.
• Create and optimize landing pages for lead generation campaigns.
• Monitor website performance and user experience.

Content Marketing

• Develop content strategies for blogs, social media, email campaigns, and advertisements.
• Create compelling property descriptions, marketing copies, and promotional materials.
• Coordinate with graphic designers and video editors for marketing creatives.

Email \& WhatsApp Marketing

• Design and execute email marketing campaigns for lead nurturing.
• Manage WhatsApp marketing campaigns and customer engagement activities.
• Maintain and update customer databases.

Analytics \& Reporting

• Track and analyze campaign performance using Google Analytics, Meta Business Suite, and other marketing tools.
• Prepare weekly and monthly performance reports.
• Recommend improvements based on campaign insights and market trends.

Brand Management

• Ensure consistent brand messaging across all digital platforms.
• Support online reputation management and customer reviews.
• Monitor competitor activities and market trends.

Required Skills

• Strong knowledge of Google Ads and Meta Ads (Facebook \& Instagram).
• Understanding of SEO, SEM, and digital marketing strategies.
• Experience with Google Analytics and Google Search Console.
• Social media marketing and content planning skills.
• Basic knowledge of CRM tools and lead management systems.
• Excellent communication and copywriting skills.
• Analytical mindset with strong reporting abilities.
• Creative thinking and problem\-solving skills.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Certification in Digital Marketing is preferred.
• MBA (Marketing) is an added advantage.

Experience

• **1–5 years** of experience in Digital Marketing.
• Experience in **Real Estate, Property Consulting, Construction, or Channel Partner Industry** will be preferred.

Key Performance Indicators (KPIs)

• Number of leads generated.
• Cost Per Lead (CPL).
• Return on Ad Spend (ROAS).
• Website traffic and conversion rates.
• Social media engagement and follower growth.
• SEO ranking improvements.
• Lead\-to\-site visit conversion ratio.

Salary \& Benefits

• Competitive Fixed Salary
• Performance\-Based Incentives
• Professional Growth Opportunities
• Training and Development Programs
• Friendly and Dynamic Work Environment

• *Employment Type:** Full\-Time
• *Industry:** Real Estate / Construction / Property Consulting / Channel Partner Firms
• *Work Location:** Pune, Maharashtra (or as applicable)

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Work Location: In person