Digital Marketing Specialist

• *Job Title:** Digital Marketing Specialist

• *Location:** Salem, Tamil Nadu

• *Job Type:** Permanent

• *Experience:** 2\-5 Years

• *Salary:** Not a constraint for right candidate

• *Job Brief**

We are looking for a data\-driven and creative **Digital Marketing Specialist** to join our growing team. In this role, you will be responsible for designing, executing, and optimizing our multi\-channel digital marketing campaigns.

• *Key Responsibilities**

• *1\.Campaign Strategy \& Planning:** Weekly/Monthly Planning.

Develop, implement, and manage integrated digital marketing campaigns across SEO/SEM, email, social media, and display advertising to meet company growth targets.

• *2\.Content Creation \& Channel Management:** Daily Execution.

Create, curate, and schedule high\-quality, engaging content for our website, social media channels, and email newsletters, ensuring a consistent brand voice.

• *3\.Paid Advertising \& Optimization:** Budget Management.

Launch, monitor, and optimize paid ad campaigns (e.g., Google Ads, Meta Ads, LinkedIn Ads). Run ongoing A/B tests on ad copy, imagery, and landing pages to lower Customer Acquisition Cost (CAC).

• *4\.Analytics \& Performance Reporting:** Continuous Improvement.

Track daily and monthly KPIs like Return on Ad Spend (ROAS), click\-through rates (CTR), and conversion rates using tools like Google Analytics. Translate raw data into actionable insights for the executive team.

• *Skills \& Qualifications**

• *Technical Skills \& Tools**

• **Analytics:** Proficiency in Google Analytics 4 (GA4\), Google Search Console, or similar web analytics software.
• **SEO/SEM:** Hands\-on experience with tools for keyword research and organic growth tracking.
• **Paid Media:** Experience setting up and optimizing PPC (Pay\-Per\-Click) campaigns on Google Ads and Meta Ads Manager.
• **CRM \& Email:** Familiarity with email automation platforms
• **Web Basics:** Basic understanding of HTML/CSS and Content Management Systems (CMS) like WordPress or Web flow is a strong plus.

• *Soft Skills**

• Excellent written and verbal communication skills (crucial for copywriting).
• Strong analytical thinking with a mindset focused on ROI.
• Adaptability to rapidly changing algorithms and digital trends.

• *Education \& Experience Requirements**

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• **2\+ years** of proven working experience in digital marketing
• *Preferred:* Certifications in Google Ads, Google Analytics, or HubSpot Inbound Marketing.

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Benefits

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person