Digital Marketing Specialist

• *About the Role**

We are looking for a results\-driven **Digital Marketing Specialist** to plan, execute, and optimize marketing campaigns across digital channels. The ideal candidate has hands\-on experience with SEO, paid advertising, social media, content marketing, and analytics, and can translate data into actionable strategies that drive brand awareness, engagement, and conversions.

• *Key Responsibilities**

• Plan, execute, and manage digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn Ads, email, SEO, social media)
• Develop and manage content calendars for social media, blogs, and email marketing
• Conduct keyword research and implement on\-page/off\-page SEO strategies to improve organic rankings
• Monitor, analyze, and report on campaign performance (CTR, CPC, ROAS, conversions) using tools like Google Analytics, Search Console, and ad platform dashboards
• Manage and optimize paid ad budgets to maximize ROI
• Collaborate with design/content teams to create engaging ad creatives, landing pages, and marketing collateral
• Run A/B tests on ads, landing pages, and email campaigns to improve performance
• Manage email marketing campaigns, including list segmentation, automation, and performance tracking
• Stay updated on digital marketing trends, platform algorithm changes, and emerging tools
• Track competitor activity and market trends to identify growth opportunities

• *Required Skills**

Core Marketing Skills

• SEO (on\-page, off\-page, technical)
• Paid Advertising (Google Ads, Meta/Facebook Ads, LinkedIn Ads)
• Social Media Marketing \& Management
• Content Marketing \& Copywriting
• Email Marketing \& Automation

• *Tools:**

• Google Analytics / GA4
• Google Search Console
• Google Ads / Meta Ads Manager
• Email tools (Mailchimp, HubSpot, or similar)
• SEO tools (SEMrush, Ahrefs, Ubersuggest)
• Canva / basic design tools

• *Other Skills:**

• Strong analytical and data interpretation skills
• Creative thinking with attention to detail
• Ability to manage multiple campaigns/deadlines simultaneously

Pay: From ₹20,000\.00 per month

Work Location: In person