Digital Marketing Specialist

• *Key Responsibilities**

• *Paid Advertising \& PPC Management**

• Plan, execute, and optimize Google Ads (AdWords), PPC, and paid search campaigns.
• Improve Quality Score, CTR, and conversions while reducing cost\-per\-click (CPC).
• Manage campaign budgets and monitor performance to ensure maximum ROI.
• Conduct A/B testing for ads and landing pages to improve campaign performance.
• Implement remarketing, DSA, PLA campaigns, and advanced PPC strategies.

• *SEO \& Search Engine Marketing**

• Perform keyword research, keyword expansion, and competitive analysis.
• Implement on\-page and off\-page SEO strategies to improve organic search rankings.
• Optimize website content, landing pages, and website architecture for SEO.
• Monitor website analytics and search performance metrics.

• *Social Media \& Online Advertising**

• Manage and optimize Facebook Ads and social media campaigns.
• Develop strategies to increase page likes, engagement, and reach.
• Monitor and report campaign performance metrics.

• *Website Development \& Content Optimization**

• Develop, manage, and maintain websites using **WordPress**, including theme customization and plugin integration.
• Collaborate with development teams to implement SEO best practices on websites.
• Work with content and editorial teams to create SEO\-optimized content.
• Recommend improvements in website structure, content, and internal linking.

• *Client Communication \& Coordination**

• Handle **client communication** via calls, emails, and virtual meetings to understand requirements and provide updates.
• Conduct regular client calls for campaign discussions, performance reviews, and strategy alignment.
• Manage client expectations and ensure timely delivery of digital marketing services.
• Act as a point of contact between clients and internal teams.

• *Analytics \& Reporting**

• Track and analyze website analytics and campaign performance.
• Prepare daily, weekly, and monthly performance reports.
• Provide actionable insights to improve campaign effectiveness.

• *E\-commerce \& Digital Promotion**

• Manage and promote e\-commerce websites and online product campaigns.
• Develop digital strategies for online product sales and brand visibility.
• Handle product promotions through SEO, SEM, PPC, and online marketing channels.

• *Required Skills**

• Expertise in Google Ads, PPC Campaign Management, SEO, SEM.
• Experience with Facebook Ads, remarketing campaigns, and performance marketing.
• Strong knowledge of keyword research tools and analytics platforms.
• Hands\-on experience in **WordPress website development and management**.
• Strong **client communication and calling skills** with the ability to handle client interactions professionally.
• Understanding of website optimization, landing pages, and conversion strategies.
• Ability to analyze campaign data and optimize ROI.
• Experience working with development and content teams.

• *Preferred Experience**

• Experience managing multiple digital campaigns simultaneously.
• Background in E\-commerce marketing and online product promotion.
• Familiarity with international PPC campaigns and global targeting.
• Experience in handling **international clients and client\-facing roles** is a plus.

Pay: ₹20,000\.00 \- ₹40,957\.66 per month

Benefits

• Provident Fund

Work Location: In person