Digital Marketing Specialist

A digital marketing specialist develops, executes, and optimizes online campaigns to boost brand awareness, drive website traffic, and generate leads. They bridge the gap between creative storytelling and data analysis, managing channels like SEO, social media, paid advertising, and email. Core Responsibilities

• **Campaign Management:** Plan and execute digital ad campaigns across platforms like Google Ads and LinkedIn.
• **Search Engine Optimization (SEO):** Optimize website content and structure to improve organic search rankings and visibility.
• **Content Creation:** Write compelling copy for blogs, email newsletters, landing pages, and social media channels.
• **Analytics \& Reporting:** Use tools like Google Analytics to track KPIs (e.g., Conversion Rate, Click\-Through Rate) and refine strategies.
• **CRM \& Email Marketing:** Build and manage automated email drip flows to nurture leads and convert prospects.
• **Social Media Growth:** Manage and curate content calendars across platforms (Instagram, X, Facebook, YouTube) to engage the target audience.

Key Skills \& Requirements

• **Technical Proficiencies:** Familiarity with marketing tools like WordPress, Webflow, Canva, and CRM software (e.g., HubSpot, Pipedrive).
• **Data\-Driven Mindset:** Ability to conduct A/B testing, interpret complex datasets, and calculate campaign ROI.
• **Communication:** Strong copywriting and verbal communication skills tailored to various digital audiences

Pay: ₹30,000\.00 \- ₹35,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person