Digital Marketing Specialist

• *Digital Marketing Manager**

• *End\-to\-End Digital Marketing Ownership \| iCloudEMS**

• *Job Title**

Digital Marketing Manager (End\-to\-End)

• *Company**

iCloudEMS — Product\-based EdTech company providing University ERP (SaaS) solutions

• *Department**

Marketing

• *Location**

Remote

• *Experience Required**

4–8 years in digital marketing, incl. 2\+ years owning campaigns end\-to\-end

• *Employment Type**

Full\-time

About iCloudEMS

iCloudEMS is a product\-based EdTech company providing University ERP (SaaS) solutions to higher\-education institutions. We're looking for a Digital Marketing Manager to own our digital presence and demand generation end\-to\-end — from organic and paid acquisition through to lead nurturing, conversion, and reporting.

Role Summary

This is a hands\-on, full\-stack digital marketing role. You will personally own strategy and execution across SEO, paid media (Google \& Meta), content, email/marketing automation, and analytics — not hand off pieces to a larger specialist team. You'll work closely with sales and leadership to turn digital marketing into a predictable pipeline of qualified leads for our University ERP product.

Key Responsibilities

• *1\. Strategy \& Planning**

• Own the end\-to\-end digital marketing strategy and roadmap, aligned to company growth goals — lead generation, brand visibility, and demo/trial sign\-ups for the University ERP product.
• Set quarterly marketing OKRs, own the digital marketing budget, and allocate spend across channels based on performance.
• Report performance, insights, and recommendations directly to leadership on a regular cadence.

• *2\. SEO — On\-Page \& Off\-Page**

• Own organic search strategy end\-to\-end: keyword research, technical SEO audits, on\-page optimization, site architecture, and link building.
• Track and improve organic rankings, traffic, and domain authority using tools such as Google Search Console, SEMrush, and Ahrefs.
• Ensure all content and landing pages are built and optimized for search from the ground up.

• *3\. Performance Marketing — Google Ads \& Meta Ads**

• Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) targeting university decision\-makers and administrators.
• Run Meta Ads (Facebook/Instagram) campaigns for brand awareness and lead generation.
• Manage LinkedIn Ads for B2B/enterprise targeting relevant to the higher\-education and ERP buyer persona.
• Own paid media budgets end\-to\-end — bidding strategy, creative testing, audience targeting, and CPL/ROAS optimization.

• *4\. Content Marketing**

• Build and execute a content calendar spanning blogs, case studies, whitepapers, explainer videos, and social posts.
• Ensure content maps to the funnel (awareness, consideration, decision) and supports SEO and lead\-generation goals.
• Coordinate with writers, designers, and (where used) AI content tools to keep production consistent and on\-brand.

• *5\. Email Marketing \& Marketing Automation**

• Design and run lifecycle email campaigns — newsletters, nurture sequences, and re\-engagement flows.
• Set up and manage marketing automation and CRM tooling (e.g. HubSpot or equivalent) for lead scoring, segmentation, and drip campaigns.
• Own email performance — deliverability, open/click rates, and list hygiene.

• *6\. Analytics, Tracking \& Reporting**

• Set up and maintain Google Analytics (GA4\), Google Tag Manager, and Search Console across all properties.
• Build and maintain dashboards tracking traffic, MQLs/SQLs, conversion rates, and channel\-level ROI.
• Use data to guide budget reallocation, channel prioritization, and strategy pivots — not just to report after the fact.

• *7\. Website \& Conversion Rate Optimization (CRO)**

• Own the marketing website (WordPress or equivalent CMS) — structure, content updates, and performance.
• Run landing page experiments and A/B tests to improve conversion rates across the funnel.
• Ensure site speed, mobile responsiveness, and UX support both SEO and conversion goals.

• *8\. Lead Generation \& Sales Alignment**

• Build and continuously optimize the full\-funnel journey from awareness through to MQL/SQL handoff.
• Partner closely with the sales team on lead quality, lead scoring, and closed\-loop revenue reporting.
• Design and run account\-based marketing (ABM) campaigns targeting specific university accounts and decision\-makers where relevant.

• *9\. Brand \& Social Media**

• Own brand voice and positioning across all digital touchpoints.
• Manage organic social media presence — particularly LinkedIn, given the B2B / higher\-education audience.
• Identify and execute digital PR, partnership, or co\-marketing opportunities that build category authority.

• *10\. Team \& Vendor Management**

• Manage and mentor junior marketing executives, freelancers, and/or external agency partners.
• Own vendor relationships for design, paid media, content, and marketing tools — briefing, reviewing, and holding to performance standards.

• *11\. AI \& Continuous Improvement**

• Use AI tools (ChatGPT, Claude, Gemini, Midjourney, or similar) to speed up content production, campaign ideation, and reporting.
• Stay current on platform algorithm changes, new ad formats, and emerging channels, and bring relevant ones into the marketing mix.

Required Skills \& Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (MBA is a plus, not mandatory).
• 4–8 years of hands\-on digital marketing experience, including at least 2\+ years owning a channel or campaign end\-to\-end (not purely execution\-level).
• Demonstrated experience running SEO, Google Ads, Meta Ads, and email/marketing automation — not just one specialty; this role owns the full stack.
• Working knowledge of LinkedIn Marketing, Content Marketing, Performance Marketing, and CRO/landing page optimization.
• Hands\-on proficiency with Google Analytics (GA4\), Google Tag Manager, and Google Search Console.
• Comfortable with SEO/marketing tools such as SEMrush, Ahrefs, and a CRM/marketing automation platform (e.g. HubSpot).
• Working familiarity with WordPress (or an equivalent CMS) and design tools such as Canva or Photoshop.
• Practical experience using AI marketing tools (ChatGPT, Gemini, Claude, Midjourney, or similar) in day\-to\-day workflow.
• Strong analytical mindset — comfortable pulling data, building reports, and making budget/channel decisions from it.
• Excellent written and verbal communication skills, including comfort presenting performance and strategy to leadership.

Preferred / Bonus

• Prior digital marketing experience in EdTech, SaaS, ERP, or another B2B product company (strongly preferred for this role).
• Experience marketing into higher\-education institutions, or otherwise selling into an institutional/enterprise buyer.
• Experience running account\-based marketing (ABM) for longer, multi\-stakeholder B2B sales cycles.
• Relevant certifications — Google Ads, Google Analytics (GA4\), Meta Blueprint, HubSpot Inbound Marketing, or similar.
• Prior experience managing a small team or agency/freelancer relationships.

Key Success Metrics (KPIs)

• Marketing\-qualified leads (MQLs) and sales\-qualified leads (SQLs) generated per month/quarter.
• Cost per lead (CPL) and return on ad spend (ROAS) across paid channels.
• Organic traffic growth and keyword ranking improvements.
• Website/landing page conversion rate.
• Email engagement (open/click rates) and automation\-driven pipeline contribution.
• Brand visibility and share\-of\-voice growth in the higher\-education ERP category.

What We Offer

• \[Customize this section — e.g., competitive compensation, ownership of a full\-funnel marketing function from day one, direct visibility with leadership, growth path toward Head of Marketing as the team scales.]*

Pay: ₹30,000\.00 \- ₹50,000\.00 per month

Benefits

• Work from home

Application Question(s)

• Current CTC?
• Expected CTC?
• Do you have a complete guide on how to use AI effectively?

Experience

• Digital marketing: 4 years (Required)

Work Location: Remote