Digital Marketing Specialist

We are looking for a creative, performance\-driven, and highly skilled **Digital Marketing Specialist** to build our brand into one of the leading education providers in Kerala. The ideal candidate should have hands\-on experience in digital marketing, paid advertising, SEO, content strategy, and social media management, with a proven ability to generate high\-quality leads and grow brand visibility.

Our institution offers career\-focused programs in

• Hospital Administration (HA)
• Human Resource Management (HRM)
• Enrolled Agent (EA – USA)
• German Language Programs
• Professional Certification \& Career Development Courses

Key ResponsibilitiesDigital Marketing \& Performance Marketing

• Plan, execute, and optimize digital marketing campaigns across Meta (Facebook \& Instagram), Google Ads, YouTube, and LinkedIn.
• Generate high\-quality admission leads while maintaining target cost per lead (CPL).
• Manage campaign budgets and maximize return on investment (ROI).
• Track campaign performance and prepare weekly/monthly performance reports.

Social Media Growth \& Brand Building

• Develop and execute social media strategies to significantly increase followers, engagement, reach, and brand awareness.
• Manage all company social media platforms including Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
• Create engaging content calendars aligned with business goals.
• Build a premium and professional online brand presence.

Content \& Creative Strategy

• Coordinate with designers and videographers to produce high\-quality reels, videos, graphics, testimonials, and promotional content.
• Plan campaigns around admissions, events, seminars, workshops, and student success stories.
• Write compelling ad copy, captions, landing page content, and email campaigns.

SEO \& Website Management

• Perform on\-page and off\-page SEO to improve organic search rankings.
• Conduct keyword research and optimize website content.
• Monitor website performance using Google Analytics and Google Search Console.
• Improve website traffic and conversion rates.

Analytics \& Lead Management

• Monitor campaign performance using Meta Ads Manager, Google Ads, Google Analytics, and other marketing tools.
• Analyze marketing data and recommend improvements.
• Work closely with the admissions and sales teams to improve lead quality and conversion.

Mandatory Requirements

• **Minimum 2–4 years of experience in Digital Marketing (EdTech experience preferred).**
• Strong expertise in:
• Meta (Facebook \& Instagram) Ads
• Google Ads (Search, Display \& YouTube)
• Search Engine Optimization (SEO)
• Social Media Marketing
• Google Analytics
• Google Search Console
• Lead Generation Campaigns
• Experience managing and growing business social media accounts.
• Excellent communication and content writing skills.
• Proficiency with Canva, Adobe Creative Suite, or similar creative tools is an added advantage.

Preferred Skills

• Experience in the education or EdTech industry.
• Knowledge of WordPress or other CMS platforms.
• Video marketing and YouTube channel growth experience.
• Email marketing and marketing automation.
• Basic graphic design and video editing skills.
• Ability to identify emerging digital marketing trends and implement innovative strategies.

Key Performance Indicators (KPIs)

• Monthly Qualified Lead Generation
• Cost Per Lead (CPL)
• Admission Conversion Support
• Organic Website Traffic Growth
• Google Search Ranking Improvements
• Social Media Follower Growth
• Engagement Rate Across Platforms
• Reach and Brand Awareness
• Return on Advertising Spend (ROAS)

Salary \& Benefits

• Attractive Salary (Based on Experience)
• Performance\-Based Incentives
• **Accommodation Provided**
• Career Growth Opportunities
• Access to Latest Marketing Tools \& AI Technologies
• Professional Development \& Training
• Dynamic and Creative Work Environment

Work Location

• *Edappal, Malappuram, Kerala**

How to Apply

If you're passionate about creating impactful digital campaigns, scaling brands, and generating measurable business growth, we'd love to hear from you.

• *Candidates with a proven track record in digital marketing and performance advertising will be given preference.**

Pay: From ₹10,064\.14 per month

Work Location: In person