Digital Marketing Specialist – Next-Gen AI Solutions

We are looking for a data\-driven, creative Digital Marketing Specialist with 2\+ years of hands\-on experience to take charge of our multi\-channel growth engine. In this role, you will plan and run high\-performing paid campaigns, expand our global social media footprint, and turn marketing activity into qualified pipeline for our next\-gen AI solutions and enterprise engineering services.

If you are eager to learn, execute fast, and translate deep\-tech capabilities into compelling campaigns and measurable business impact, we’d love to have you on board.

Key Responsibilities

1\. Performance Marketing \& Demand Generation

Multi\-Platform Paid Ads: Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, YouTube), LinkedIn Ads, and Meta Ads to drive targeted B2B demand.

Funnel \& Conversion Optimization: Own campaign budgets, bidding strategies, A/B testing, and landing\-page optimization to continuously improve CPL, CAC, and ROAS.

Tracking \& Attribution: Implement and manage end\-to\-end conversion tracking using GA4, Google Tag Manager (GTM), and platform tracking pixels.

Reporting \& Insights: Deliver weekly and monthly performance reports with actionable insights, data\-backed recommendations, and clear next steps.

2\. Social Media \& Brand Growth

Channel Management: Manage and grow the company’s presence across LinkedIn, X (Twitter), Instagram, Facebook, and YouTube.

Content Planning \& Execution: Build and run a monthly content calendar covering thought leadership, client case studies, AI product releases, tech insights, hiring, and company culture.

Creative Asset Development: Conceptualize and collaborate on engaging visual assets, including reels, carousels, videos, and graphics.

Community Engagement: Foster audience engagement, drive follower growth, lead community conversations, and strengthen employer branding.

3\. Full\-Funnel Digital Marketing \& Outreach

SEO \& Content Support: Support on\-page SEO, keyword research, backlink building, and technical content marketing efforts.

Lifecycle \& Account\-Based Marketing: Execute email and WhatsApp campaigns, nurture sequences via CRM, and assist with webinars, events, and ABM campaigns for target accounts.

Sales Alignment: Work closely with the business development and sales teams to analyze lead quality, track the lead\-to\-opportunity funnel, and refine targeting.

Market Intelligence \& Experiments: Track competitors and emerging AI trends, suggesting new experimental channels, tactics, and creative angles.

Required Skills \& Qualifications

Experience: Minimum 2 years of proven digital marketing experience in a B2B, tech, SaaS, or agency environment.

Education: Bachelor’s degree in Marketing, Business, Mass Communication, Computer Science, or a related field (MBA/PGDM is a plus).

Ad Platforms \& Web Analytics: Strong working knowledge of LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, GA4, GTM, and Google Search Console.

Tooling Familiarity: Experience using SEO tools (SEMrush, Ahrefs, or similar) and social media management/scheduling tools (Buffer, Hootsuite, etc.).

Communication: Excellent command of English with strong copywriting, storytelling, and messaging skills.

Data Fluency: Analytical mindset with comfort in Excel/Google Sheets, attribution models, and dashboard reporting (Looker Studio).

Core Mindset: Strong bias for action, proactive problem\-solving, and a genuine drive to learn and execute in a fast\-paced environment.

Good to Have

Familiarity with CRM and marketing automation platforms (Zoho CRM, HubSpot, or similar).

Basic hands\-on skills in Canva, Figma, or basic video editing software.

Experience utilizing AI tools for research, copywriting, creative workflows, and campaign optimization.

Prior experience marketing to international B2B tech markets (US, UK, Canada, Japan, Europe).

Key Performance Indicators (KPIs)

Number of qualified leads (MQLs/SQLs) generated per month

Cost per Lead (CPL) and Return on Ad Spend (ROAS)

Organic social media reach, engagement rate, and follower growth

Website traffic, inbound conversions, and landing page conversion rates

Accurate and timely campaign performance reporting

Pay: ₹20,000\.00 \- ₹25,000\.00 per month

Work Location: In person