Digital Marketing Specialist

About the Role

Made in Space Media is looking for a performance\-focused Digital Marketing Executive who can plan, execute, and optimize digital campaigns across multiple platforms.

The ideal candidate should have hands\-on experience in Meta Ads, Google Ads, SEO, social media management, and campaign reporting. This role requires someone who can manage multiple client accounts, generate measurable results, and collaborate effectively with creative and content teams.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns for multiple clients
• Manage and monitor Meta Ads campaigns across Facebook and Instagram
• Create and optimize Google Ads campaigns, including Search, Display, YouTube, and Performance Max
• Conduct keyword research and implement on\-page and off\-page SEO strategies
• Track campaign performance and prepare weekly and monthly reports
• Monitor KPIs such as leads, CPL, CTR, ROAS, conversions, and engagement rates
• Coordinate with the design, content, and video teams to develop high\-performing creatives
• Manage social media calendars and ensure timely content publishing
• Set up tracking using Google Analytics, Google Tag Manager, and Meta Pixel
• Perform competitor analysis and identify growth opportunities
• Develop lead generation strategies to improve campaign performance
• Stay updated with the latest trends, platform updates, and digital marketing best practices

Required Skills

• Minimum 2 years of experience in digital marketing
• Strong understanding of Meta Ads Manager and Google Ads
• Working knowledge of SEO tools such as SEMrush, Ahrefs, or Google Search Console
• Experience with Google Analytics 4 and Google Tag Manager
• Understanding of conversion tracking, pixels, events, and attribution models
• Knowledge of content marketing and social media management
• Ability to analyse data and make performance\-driven decisions
• Strong communication, presentation, and client management skills
• Ability to manage multiple projects and meet deadlines

Preferred Qualifications

• Google Ads, Meta Blueprint, or GA4 certifications
• Experience working in a digital marketing agency
• Basic knowledge of Canva, WordPress, and marketing automation tools
• Experience with lead generation campaigns across different industries

What We Offer

• Opportunity to work with diverse brands and industries
• Hands\-on experience with performance marketing campaigns
• Collaborative and creative work environment
• Career growth opportunities and continuous learning
• Competitive salary based on experience and skills

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Benefits

• Flexible schedule
• Paid sick time

Work Location: In person