Digital Marketing Specialist (Paid Ads)

• *Job Title: Digital Marketing Specialist (Paid Ads)** **Job Overview**

We are seeking a skilled and results\-driven Digital Marketing Specialist (Paid Ads) to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands\-on experience in performance marketing, strong analytical abilities, and a proven track record of building high\-performing funnels for both service\-based and e\-commerce businesses. **Experience Required*** Minimum **2\+ years of hands\-on experience** in performance marketing

• *Key Responsibilities*** Plan, create, and manage paid advertising campaigns across:

+ Google Ads

+ Meta Ads (Facebook \& Instagram)

+ LinkedIn Ads

* Execute end\-to\-end campaign setup, including

+ Campaign structuring

+ Audience targeting

+ Budget allocation

+ Ad copy coordination

* Continuously optimize campaigns to improve

+ CTR (Click\-Through Rate)

+ CPL (Cost Per Lead)

+ ROAS (Return on Ad Spend)

+ Conversion rates

* Set up and manage conversion tracking across platforms

+ Google Ads conversion tracking

+ Meta Pixel implementation

+ LinkedIn Insight Tag

* Implement and manage tracking using

+ Google Tag Manager (GTM)

+ Google Analytics 4 (GA4\)

+ Manual tracking setups where required

* Build and optimize marketing funnels

+ Landing page flow

+ Lead generation funnels

+ WhatsApp/CRM integrations

• Develop campaign strategies and proposals based on client requirements
• Conduct client discussions and meetings to:

+ Understand business goals

+ Present strategies and performance insights

• Analyze campaign performance and generate actionable reports

**Required Skills*** Strong expertise in

+ Google Ads

+ Meta Ads (Facebook \& Instagram)

+ LinkedIn Ads

* Good understanding of

+ Conversion tracking \& analytics

+ Funnel building \& user journey

* Experience with

+ E\-commerce campaigns

+ Service\-based lead generation campaigns

• Strong analytical and problem\-solving abilities
• Excellent communication skills for client interaction

**Good to Have*** Experience working with campaigns in

+ Healthcare

+ Real Estate

+ Solar

+ Education

* Knowledge of

+ A/B testing

+ CRO (Conversion Rate Optimization)

• Familiarity with CRM tools and lead management systems

• *Key Traits*** Detail\-oriented with high accuracy
• Performance\-driven mindset
• Ability to manage multiple accounts simultaneously
• Proactive in testing, learning, and scaling campaigns