Digital Marketing Specialist (Paid Ads)

• *Job Title: Digital Marketing Specialist (Paid Ads)**

• *Job Overview**

We are seeking a skilled and results\-driven Digital Marketing Specialist (Paid Ads) to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands\-on experience in performance marketing, strong analytical abilities, and a proven track record of building high\-performing funnels for both service\-based and e\-commerce businesses.

• *Experience Required**

• Minimum **2\+ years of hands\-on experience** in performance marketing

• *Key Responsibilities**

* Plan, create, and manage paid advertising campaigns across

• Google Ads
• Meta Ads (Facebook \& Instagram)
• LinkedIn Ads
• Execute end\-to\-end campaign setup, including:
• Campaign structuring
• Audience targeting
• Budget allocation
• Ad copy coordination
• Continuously optimize campaigns to improve:
• CTR (Click\-Through Rate)
• CPL (Cost Per Lead)
• ROAS (Return on Ad Spend)
• Conversion rates
• Set up and manage conversion tracking across platforms:
• Google Ads conversion tracking
• Meta Pixel implementation
• LinkedIn Insight Tag
• Implement and manage tracking using:
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4\)
• Manual tracking setups where required
• Build and optimize marketing funnels:
• Landing page flow
• Lead generation funnels
• WhatsApp/CRM integrations
• Develop campaign strategies and proposals based on client requirements
• Conduct client discussions and meetings to:
• Understand business goals
• Present strategies and performance insights
• Analyze campaign performance and generate actionable reports

• *Required Skills**

* Strong expertise in

• Google Ads
• Meta Ads (Facebook \& Instagram)
• LinkedIn Ads
• Good understanding of:
• Conversion tracking \& analytics
• Funnel building \& user journey
• Experience with:
• E\-commerce campaigns
• Service\-based lead generation campaigns
• Strong analytical and problem\-solving abilities
• Excellent communication skills for client interaction

• *Good to Have**

* Experience working with campaigns in

• Healthcare
• Real Estate
• Solar
• Education
• Knowledge of:
• A/B testing
• CRO (Conversion Rate Optimization)
• Familiarity with CRM tools and lead management systems

• *Key Traits**

• Detail\-oriented with high accuracy
• Performance\-driven mindset
• Ability to manage multiple accounts simultaneously
• Proactive in testing, learning, and scaling campaigns

Job Types: Full\-time, Permanent

Pay: ₹30,000\.00 \- ₹60,000\.00 per month

Benefits

• Flexible schedule
• Internet reimbursement
• Provident Fund

Ability to commute/relocate

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Education

• Bachelor's (Preferred)

Experience

• Digital marketing: 3 years (Required)
• Google Ad Manager: 4 years (Required)

Work Location: In person