Digital Marketing Specialist – Performance Marketing

Digital Marketing Specialist – Performance Marketing

• *Experience: 4\+ Years \|** Location: BTM Layout, Bengaluru \| Employment Type: Contractual/ Full\-Time

Job Summary

We are seeking a results\-driven Digital Marketing Specialist with 4\+ years of hands\-on performance marketing experience to independently manage Google Ads and Meta Ads for multiple local service\-business clients, including spas and wellness brands. The role focuses on generating qualified phone calls, WhatsApp enquiries and bookings while controlling advertising spend and improving lead quality.

Key Responsibilities

· Plan, launch, manage and optimize Google Ads (Search, Performance Max, Display and remarketing) and Meta Ads campaigns.

· Run hyperlocal campaigns with appropriate radius and location targeting, local intent keywords and Google Business Profile/location assets.

· Drive and measure phone calls, WhatsApp enquiries, lead\-form submissions and booking enquiries; assess lead quality, not just lead volume.

· Manage budgets and improve cost per qualified lead, cost per booking, CPC, CTR and conversion rates.

· Carry out keyword, competitor, search\-term and audience research; maintain negatives and optimize bidding, targeting, ad schedules and creatives.

· Troubleshoot drops in calls or enquiries, rising lead costs, tracking gaps and underperforming campaigns; implement corrective actions independently.

· Set up and validate conversion tracking using GA4, Google Tag Manager, Google Ads conversions and Meta Pixel; support call/WhatsApp attribution.

· Coordinate landing\-page improvements and conversion\-rate tests with design and web teams.

· Handle multiple client accounts simultaneously and provide concise performance reports with actions and business outcomes.

Mandatory Skills

· Strong hands\-on Google Ads expertise, especially Search and Performance Max for lead generation.

· Strong hands\-on Meta Ads expertise for local lead generation and retargeting.

· Experience with local service\-business advertising, radius/location targeting and call\-focused campaigns.

· Proven ability to independently optimize and troubleshoot live campaigns across multiple accounts.

· Proficiency in GA4, Google Tag Manager, Google Ads conversion tracking and Meta Pixel.

· Understanding of lead quality, cost per qualified lead, booking attribution and landing\-page conversion optimization.

Preferred Qualifications

Prior digital marketing agency experience; Retail or B2b or other appointment\-led service industry experience; working knowledge of WordPress, SEO and SEMrush/Ahrefs.

Key Hiring Requirement

Applicants must demonstrate campaigns they personally managed end\-to\-end, including budgets, tracking, optimization decisions and measurable lead\-generation results. The selected candidate must be able to manage multiple client accounts and resolve performance issues without continuous supervision.

Pay: ₹20,000\.00 \- ₹40,000\.00 per month

Benefits

• Flexible schedule
• Health insurance
• Work from home

Work Location: Hybrid remote in BTM Layout, Bengaluru, Karnataka