Digital Marketing Specialist

Job Description – Digital Marketing cum Social Media Manager

• *Industry:** F\&B
• *Experience:** Minimum 2\+ Years
• *Employment Type:** Full\-Time

• *Job Overview**

We are looking for a creative, enthusiastic, and result\-oriented Digital Marketing Executive to manage and grow the online presence of our rooftop Restaurant. The ideal candidate should have hands\-on experience in digital marketing, social media management, content creation, and online brand promotion, preferably in the hospitality, food, or lifestyle industry.

• *Key Responsibilities**

• Manage and handle all social media platforms, including Instagram, Facebook, and other relevant platforms.
• Plan, create, and execute engaging social media content, posts, reels, stories, and promotional campaigns.
• Develop and implement digital marketing strategies to increase brand awareness, customer engagement, and footfall.
• Manage social media calendars and ensure consistent posting.
• Coordinate photoshoots and video shoots for food, beverages, events, and lounge promotions.
• Create attractive promotional creatives, captions, and marketing content.
• Run and monitor paid advertising campaigns through Meta Ads and Google Ads.
• Handle online promotions for special events, live music, parties, offers, and seasonal campaigns.
• Monitor social media engagement, respond to customer queries, comments, and messages.
• Manage online reputation and customer reviews across relevant platforms.
• Collaborate with the operations and management teams to promote new launches,offers, and events.

• *Required Skills \& Qualifications**

• Minimum **2\+ years of experience** in Digital Marketing and Social Media Management.
• Experience handling Instagram and Facebook business accounts.
• Knowledge of Meta Ads Manager and Google Ads.
• Good skills in content creation, copywriting, and creative campaign planning.
• Basic knowledge of graphic design tools such as Canva or Photoshop.
• Understanding of Instagram Reels, trending content, hashtags, and audience engagement.
• Excellent communication and creative thinking skills.
• Prior experience in a café, restaurant, lounge, hotel, or hospitality brand will be preferred.
• Ability to work independently and manage multiple marketing activities.
• Track campaign performance and prepare regular digital marketing reports.
• Stay updated with the latest social media trends, digital marketing tools, and industry developments.

• *What We Are Looking For**

Someone who understands the café and nightlife culture, has creative ideas to attract customers, can create engaging digital content, and knows how to turn social media followers into actual customers and visitors.

Pay: ₹15,000\.00 \- ₹30,000\.00 per month

Work Location: In person