Digital Marketing Specialist

Job Description

We are looking for a creative and result\-oriented Digital Marketing Executive to manage digital marketing activities, generate quality leads, and support the company's marketing and business growth initiatives.

Key Responsibilities

Digital Marketing: Plan and execute digital marketing activities to improve brand awareness and online visibility.

Meta Ads: Create, manage, and optimize Facebook and Instagram advertising campaigns to generate leads.

Content Marketing: Develop engaging content for social media posts, promotional campaigns, and marketing materials.

Social Media Management: Manage social media platforms, maintain posting schedules, and monitor audience engagement.

Campaign Monitoring: Track campaign performance, lead quality, and advertising expenditure to improve results.

MS Office: Prepare reports, maintain lead databases, and manage marketing data using MS Excel, Word, and PowerPoint.

Coordinate with the sales team to ensure timely follow\-ups on generated leads.

Required Skills

1–3 years of experience in digital marketing and lead generation.

Hands\-on experience with Meta Ads Manager (Facebook and Instagram Ads).

Knowledge of content marketing and social media management.

Understanding of lead generation campaigns and performance marketing.

Working knowledge of MS Office, especially Excel.

Good communication, analytical, and organizational skills.

Ability to work independently and achieve campaign targets.

Pay: ₹20,000\.00 \- ₹26,000\.00 per month

Work Location: In person