Digital Marketing Specialist

• *Job Title:** Digital Marketing Executive (Meta Ads Specialist)

• *Company:** ROJMARG

• *Location:** Remote / Hybrid (As Applicable)

• *Salary:** ₹15,000 – ₹20,000 per month

Job Overview

ROJMARG is looking for a Digital Marketing Executive who has hands\-on experience running Meta (Facebook \& Instagram) advertising campaigns. The candidate will be responsible for generating leads, optimizing campaigns, improving conversion rates, and supporting the company's growth through digital marketing initiatives.

Key Responsibilities

• Plan, create, and manage Meta Ads campaigns.
• Generate quality leads through Facebook and Instagram advertising.
• Monitor campaign performance and optimize for better ROI.
• Create audience targeting, retargeting, and lookalike audience campaigns.
• Manage advertising budgets effectively.
• Analyze campaign data and prepare performance reports.
• Coordinate with the content team for ad creatives and landing pages.
• Track conversions using Meta Pixel and other analytics tools.
• Stay updated with the latest digital marketing trends and platform updates.
• Assist in overall digital marketing activities including SEO, email marketing, and lead generation strategies.

Requirements

• 1\+ year experience in Digital Marketing.
• Proven experience managing Meta Ads campaigns.
• Strong understanding of Facebook Ads Manager.
• Knowledge of audience targeting, campaign optimization, and conversion tracking.
• Basic understanding of Google Analytics and lead generation funnels.
• Ability to analyze campaign data and make data\-driven decisions.
• Good communication and reporting skills.

Preferred Qualifications

• Experience generating leads for recruitment, education, staffing, or service\-based businesses.
• Knowledge of Canva, Photoshop, or basic creative design tools.
• Experience with WhatsApp marketing and CRM tools is a plus.

What We Offer

• Competitive salary package.
• Performance\-based incentives.
• Opportunity to work directly on growth\-focused campaigns.
• Fast learning and career growth environment.

• *Salary:** ₹15,000 – ₹20,000 per month

• *Experience:**

• Digital Marketing: 1 year (Preferred)
• Meta Ads: 1 year (Required)

• *Application Questions:**

• How much monthly ad budget have you managed?
• Share screenshots or case studies of campaigns you have run.
• What was the average cost per lead achieved in your best campaign?
• Have you generated leads for recruitment, staffing, education, or service businesses?

Pay: ₹15,000\.00 \- ₹20,000\.00 per month

Work Location: In person