A **Digital Marketing Specialist** is responsible for promoting a company's products, services, or brand through online channels to increase visibility, generate leads, and drive sales.
Key Responsibilities1\. Search Engine Optimization (SEO)
- Optimize website content to improve search engine rankings.
- Conduct keyword research and competitor analysis.
- Monitor organic traffic and SEO performance.
2\. Search Engine Marketing (SEM) \& Paid Advertising
- Create and manage campaigns on platforms such as Google Ads.
- Monitor budgets, bids, and campaign performance.
- Optimize ads to improve return on investment (ROI).
3\. Social Media Marketing
- Develop and manage content for social media platforms.
- Engage with audiences and build brand awareness.
- Track social media metrics and trends.
4\. Content Marketing
- Create or coordinate blogs, articles, videos, emails, and other digital content.
- Ensure content aligns with brand messaging and marketing goals.
5\. Email Marketing
- Design and execute email campaigns.
- Segment audiences and personalize communications.
- Analyze open rates, click\-through rates, and conversions.
6\. Analytics and Reporting
- Use tools such as Google Analytics and marketing dashboards to track performance.
- Prepare reports on website traffic, lead generation, and campaign effectiveness.
- Make data\-driven recommendations.
7\. Lead Generation and Conversion Optimization
- Develop strategies to attract potential customers.
- Optimize landing pages and customer journeys.
- Improve conversion rates through testing and analysis.
Required Skills
- SEO and SEM knowledge
- Social media marketing
- Content creation and copywriting
- Email marketing
- Data analysis and reporting
- Basic graphic design knowledge
- Marketing automation tools
- Communication and project management skills
Pay: ₹10,000\.00 \- ₹20,000\.00 per month
Work Location: In person